The curriculum combines courses in production, writing, and direction for broadcast media with courses in marketing and the professional business core. Students complete the BBA core classes in addition to 18 hours of Film and Digital Media courses and 6 hours of marketing courses. Because students develop basic broadcasting and business skills, they are ideally prepared for advancement in communications management.
The Hankamer School of Business offers several summer and semester study abroad programs all over the world as well as student exchange programs.
For more information: Media Business
Students in this program begin as a pre-major. Learn more about pre-majors.