Nonprofit Marketing

The Nonprofit Marketing minor is for students interested in studying business without pursuing a BBA (Bachelor of Business Administration). Students must complete 18 hours of study within the Hankamer School of Business. This program helps students outside of the business school build a foundation in nonprofit leadership.

Most degree programs at Baylor do not require a student to select a minor area of study.  Students may choose to minor in a field that supplements their major.  Or, they may choose to pursue an area of academic interest completely outside their major. For example, a Social Work major hoping to work in the nonprofit sector may choose to minor in Nonprofit Marketing.  This helps them gain a business-minded perspective.

There are six courses required to minor in Nonprofit Marketing.  Some of these include Nonprofit Marketing, Services Marketing for Nonprofit Organization and Stakeholder Data Management for Nonprofit Organizations.

For more information, contact Dr. Van Gray at