Marketing

The Marketing major (designated as a pre-major) is a comprehensive study of promoting, pricing and placing a product. Marketing students can choose an emphasis in Sports, Strategy and Sales, Nonprofit and Social Enterprise Marketing or tailor their own marketing emphasis by selecting any three marketing courses beyond what is required.Available courses include:

  • Advertising Procedures
  • Retail Store Management
  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Research

A degree in Marketing qualifies graduates for many occupations like Sales and Customer Service, Product Management, and Marketing Research. Other students find work in Advertising, Sales Promotion, Event Marketing, and Purchasing.  The marketing department works with students to place them in internships to enhance students' resumes and provide experience in the market place.

The Hankamer School of Business offers student exchange and study abroad programs.  A featured summer program ideal for marketing students is the European Business Seminar.  

For more information: Marketing

 

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