Baylor University

My Place
  • 2009 Silver Waco Addy Award
My Place (md)

  • 2009 Bronze Waco Addy Award

New Student Programs
  • 2010 Gold Waco Addy Award
New Student Programs (md)

Get Your Game Face On
  • Wilmer C. Fields Awards Competition: 2nd Place in Promotion and Advertising
Get Your Game Face On (md)

Campus Visit Bus
  • 2010 Bronze Waco Addy Award
Campus Visit Bus (md)

  • 2010 Bronze Waco Addy Award
BRIC (md)

Baylor Virtual Tour
  • 2009 Silver Regional Addy Award
  • 2009 Gold Waco Addy Award
  • 2009 CASE Circle of Excellence Award
Baylor Virtual Tour (md)

Baylor University Institutional Mark
  • 2010 CASE Grand Award in Visual Design
Baylor University Institutional Mark (md)

Baylor Rally
Baylor Rally (md)

Presidential Search
Presidential Search  (md)

IMPACT: School of Education Vol. 4 No. 2
  • 2010 CASE Award of Excellence in Newsletters
IMPACT: School of Education Vol. 4 No. 2 (md)

Marketing and Communications to achieve university goals and objectives.

The University Marketing and Communications Division utilizes an integrated marketing approach employing a wide variety of communications tools and best practices to help the University and its schools, colleges, and departments compete for the brightest students, for gifted and dedicated faculty, for alumni and other friends eager to partner with us financially, the time and talents of volunteers, and for the entertainment dollars of patrons of our arts and athletic events.

Integrated marketing at Baylor is about creative people, with a strategic focus, working in close collaboration with university partners and sharing responsibility for the attainment of school/college or university goals and objectives. To do this, communications plans must be informed by good research and work must be integrated in such a way that individual efforts build upon and reinforce other efforts and continually increase the likelihood that the most significant goals will be realized.

The Marketing and Communications Division has a vested interest in the success of our University partners and the attainment of their goals. We join our partners in celebration of the successes of their programs and redouble our marketing and communications efforts with them to help overcome any setbacks. We do not seek an effective vendor-client relationship but a strategic partnership in which each party brings its respective expertise to help achieve shared goals.