Read more Research News »Research News

Followers, “Likes,” Attractiveness Increase Social Media Likability. Selfies? Not So Much, Baylor Study Says
Followers, “Likes,” Attractiveness Increase Social Media Likability. Selfies? Not So Much, Baylor Study Says
WACO, Texas (Feb. 22, 2018) – Maybe you think your Facebook posts are hilarious. Or you might think that Instagram selfie of you at the beach is picture-perfect. And that clever Tweet? You nailed it! But what do other people – your “friends,” “followers” and anyone else who might stumble across your profile – think of you based on your social media presence? Do they really like ...

Read more Hot Topic »Hot Topic

Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert
Oscar Nominations: "Positive Strides" and Missed Opportunities, Says Baylor Entertainment Marketing Expert
Tyrha Lindsey-Warren, Ph.D., clinical assistant professor of marketing in Baylor University’s Hankamer School of Business, studies consumer behavior, multicultural media, movies and entertainment. She is an expert on Hollywood and movies featuring actors of color. She said Tuesday's Oscar nominations reveal "positive strides" for recognition of minorities in the film industry, but she also noted missed opportunities for noteworthy ...
Looking for more news from Baylor University?