Media Business

Business Undergraduate Programs

Degree Plan

I. BBA Core
Complete the BBA Core
II. Telecommunications Courses 18 hours
FDM 1303 Introduction to Mass Communications
FDM 2360 Production Methods
FDM 3320 Business of Media
FDM 3372 Writing for Media Markets
2 Additional 3000-4000 FDM Electives
III. Marketing Courses 6 hours
MKT 3320 Advertising Procedures
MKT 3325 Consumer Behavior
24 hours + Core

Additional Information

For more information regarding the Media Business major, please contact Roger Davis.

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