Media Business

Business Undergraduate Programs

Degree Plan

I. BBA Core
Complete the BBA Core
II. Telecommunications Courses 18 hours
FDM 1304 Visual Literacy: Sight, Sound, Motion
FDM 2360 Production Methods
FDM 3320 Business of Media
FDM 3321 Media Programming
FDM 4313 Diffusion of Innovations
III. Marketing Courses 6 hours
MKT 3320 Advertising Procedures
MKT 3325 Consumer Behavior
MKT 4330 Marketing Analysis and Decision Making
24 hours + Core

Additional Information

For more information regarding the Media Business major, please contact Chris Pullig.

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