Business Research
BaylorBusiness

Judging Research with Impact

Successful research often starts with a belief that you will find something that will make a difference. With business schools spending millions of dollars a year to support faculty research, our findings should matter, and at Baylor University's Hankamer School of Business, we have conducted studies that matter for decades.

As professors dedicate years to research, a crowning accomplishment is for their findings to reach others through publication. This issue of Focus features our faculty research that has been published in top journals such as the Journal of Vocational Behavior, Journal of Management, Journal of Consumer Research, and the European Journal of Information Systems. The publication of academic research is a conduit for showcasing potential impact of research, but its actual impact is measured after the research is widely disseminated.

In each issue of Focus, we also highlight faculty research that has reached audiences outside of academia. This thought leadership has inspired change within corporations, development of software, industry-supported studies, and practitioners' adoption and implementation of research ideas.

How do we judge research with impact? The Association to Advance Collegiate Schools of Business (AACSB) serves as an international accrediting organization for business schools and defines effective research as diverse, highly visible, and accessible to the public at large.

These factors provide measurements to determine research with impact:
-the number of times a published article is cited
-the number of awards its authors receive
-testimony before a government or other policy-making body
-changes in business practice
-requests to present papers at important gatherings
-sales numbers of books

Whether their research is published in top journals or adopted outside of academia, the faculty of the Hankamer School of Business will continue to play a fundamental role in the shaping of our business world by producing research with impact.

TERRY S. MANESS
Dean, Hankamer School of Business

Dean Terry Maness
Baylor University