Textbooks

The following textbooks published by faculty of Baylor University's Hankamer School of Business will impact student learning:

Charles Davis
Department Chair of Accounting and Business Law
Walter Plumhoff Professor of Accounting

Charles Davis and Elizabeth Davis, interim provost of Baylor University, have written a book entitled Managerial Accounting, published by John Wiley & Sons, forthcoming 2011. The authors take a new approach to managerial accounting by using a hypothetical company and some of its supply chain trading partners throughout the book to teach students how managerial accounting information is used to make business decisions. The textbook is organized into short learning units within each chapter, which allows students to master a small concept before moving on to the next topic. Students are able to assess their level of understanding with review material at the end of each unit.

Mitchell Neubert
Chavanne Chair of Christian Ethics in Business
Associate Professor of Management and Entrepreneurship

Neubert, with coauthor Bruno Dyck, wrote Management: Current Practices and New Directions, published by Cengage Learning, Inc., 2009. The textbook includes the traditional view of management, or "mainstream management," which focuses on the bottom line of maximizing productivity, profitability and competitiveness. But it also introduces a new style of management called "multistream management," which is concerned with maximizing multiple forms of well-being for multiple stakeholders. This approach is becoming increasingly evident among vanguard award-winning practitioners who recognize the importance of collaboration and sustainability.

Bill Petty
Professor of Finance and W.W. Caruth Chair of Entrepreneurship
Les Palich
Ben H. Williams Professor of Entrepreneurship

Petty and Palich wrote Small Business Management: Launching & Growing Entrepreneurial Ventures, 15e, published by South-Western, 2010. Although the first edition was printed 50 years ago, this 15th edition continues to serve as a leading text for business management. With new innovations, entrepreneurial insights and emphasis on building business plans, the textbook teaches how to start, manage, grow, and harvest a business. This edition's Small Business Management student Web site offers learning resources, including access to the Small Business and Entrepreneurship Resource Center, which includes small business management articles, sample business plans, and state-specific legal forms.

Jeff Tanner
Associate Dean for Research and Faculty Development
Professor of Marketing

Tanner, with coauthors Earl Honeycutt and Robert Erffmeyer, wrote Sales Management: Shaping Future Sales Leaders, 1st edition, published by Pearson Prentice-Hall, 2009. By integrating technology, research and strategic thinking activities, the textbook teaches students how to become effective sales managers in a global economy. The textbook dedicates a chapter to CRM technology, along with access to and exercises for Aplicor, a third party CRM tool. The authors also include 12 full-length cases that are integrated with the book and allow students more exposure to sales management practices.

Tanner, with coauthor Robert Dwyer, wrote Business Marketing: Connecting Strategy, Relationships & Learning, 4th edition, published by McGraw-Hill, 2009. The textbook incorporates a balance of theory and application in teaching students how to make profitable and relevant business marketing decisions. While focusing on business-to-business marketing, the authors also emphasize the importance of customer relationships and knowledge management.

Tanner, with coauthors Barton Weitz and Stephen Castleberry, wrote Selling: Building Partnerships, 7th edition, published by McGraw-Hill, 2009. The authors place emphasis on the need for adaptability in salespeople in order to meet customer needs, discover buyer social styles, relationship needs and strategies. The textbook includes role plays, as well as a discussion of how effective selling and career growth are achieved through practice and continual learning. A new edition of the textbook is forthcoming in 2011.

Tanner, with coauthor Mary Anne Raymond, wrote Principles of Marketing, published by Flat World Knowledge, forthcoming 2010. This textbook carries five themes throughout to expose students to marketing: service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

Bill Thomas
Professor of Accounting, holder of the J.E. Bush Professorship in Accounting, and holder of the KPMG/Holton Chair in Accounting
Tom Harrison
Retired Professor of Accounting

Thomas and Harrison, with coauthor Charles Horngren of Stanford University, wrote Financial Accounting, 8th edition, which was published by Pearson Prentice-Hall, September 2009. The textbook explains accounting concepts to students through consistency, repetition and a high level of detail. MyAccountingLab, the book's online homework system, allows students to strengthen their understanding and provides unlimited practice. The textbook also includes new content on ethics and decision making, which Thomas contributes, coverage of International Financial Reporting Standards (IFRS) and fraud, and enhanced coverage of the accounting cycle and cash flows.