Business Research
BaylorBusiness

Research for Social Change: The Influence of Media and Marketing

Visiting Scholars Workshop

Friday, March 23, 2 – 4:30
Cashion Building, Room 404

Can we protect people from killing themselves?

  • Entertainment Education & Adolescent Smoking
  • Segmenting Teens to Understand Smoking Uptake
  • Developing Evidence-Based Sun-Protection Interventions

Cornelia Pechmann, Professor of Marketing, UC-Irvine
An Experimental Investigation of an Entertainment Education Television Episode about Adolescent Smoking: Reference Group and Identification Effects

  • Dr. Pechmann has published in leading public health journals (e.g. American Journal of Public Health) and marketing journals (e.g. Journal of Consumer Research, Journal of Marketing, and Journal of Marketing Research).

Marlys Mason, Assistant Professor of Marketing, Oklahoma State
Segmenting Teens to Understand Smoking Uptake

  • Dr. Mason’s research has been published in leading marketing journals and is supported by state and federal grants.

Anna Good, McBride Fellow, Baylor University
Developing Evidence-Based Sun-Protection Interventions

  • Ms. Good is this year’s McBride Fellow, a Ph.D. student visiting from the University of Sussex, England

To register or ask question, contact Jeff Tanner, jeff_tanner@baylor.edu, 254.710.3485.

Baylor University