2010 Davidson Award Goes To Baylor Professor for Best ArticleJan. 28, 2010
By Nincy Matthew
Dr. Morris George, professor in Baylor University's Hankamer School of Business, Department of Marketing, received the 2010 Davidson Award for Best Article in the Journal of Retailing 2008.
The article, titled, "Cross-buying in Retailing: Drivers and Consequences" was co-authored by George, V Kumar, professor at J. Mack Robinson College of Business at Georgia State University and Joseph Pancras, Assistant Professor of Marketing at the University of Connecticut.
"Receiving this award places him in elite company, with the vast majority of past award winners being of senior rank many years ahead of Dr. George in career stage," said Dr. Chris Pullig, professor and Chair of Marketing at Hankamer School of Business. "Most award winners continue to have a significant impact in research many years after receiving this award and we anticipate the same with Dr. George."
The study focused on identifying what factors drive cross-buying and their impacts, said George. The authors worked on this piece for approximately 15 months.
The William R. Davidson Award is given annually to authors of the leading articles in the field of retail marketing that are published in the Journal of Retailing.
"The award is based on articles that have been published long enough to assess their impact on retail marketing practice and research," said Pullig.
George hopes to continue research in customer relationship management particularly developing customer-specific contact strategies through predictive modeling.
The award will be given at the American Marketing Association Winter Education's Conference 2010 held in New Orleans, LA from February 19 to 22.
George has a doctorate in business administration from the University of Connecticut, a master's in business administration and marketing from the Indian Institute of Management. He has been a professor at Baylor University since August 2008.