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Tanner Appointed Associate Dean of Research & Faculty Development

Sept. 9, 2005

Dr. Terry S. Maness, dean of the Hankamer School of Business at Baylor University, announced the appointment of Dr. John F. (Jeff) Tanner to the position of Associate Dean for Research & Faculty Development.

"Jeff is well suited for this assignment," said Maness. "His passion for research and for dialogue within the faculty community will be especially relevant in this position."

In the new position, Tanner will give leadership to faculty development initiatives, identifying and deploying best practices in research and faculty development, overseeing the School's sabbatical and research leave programs, developing strategies and resources for grant writing, and developing faculty excellence initiatives. In addition, he will develop a faculty mentoring program, student research initiatives, and community extension programs. Tanner will also continue to teach in the Marketing Department.

"The processes of creating and sharing knowledge are the critical work processes in any university," said Tanner. "This opportunity to work with our faculty to improve those processes is very exciting and rewarding."

He is author or co-author of eleven books, including the best selling textbook, Selling: Building Partnerships and the leading relationship marketing text Business Marketing: Connecting Strategy, Relationships, and Learning. His books have been translated into several languages, and distributed in over 30 countries. The eleventh book, The Hard Truth About Soft Selling, co-authored with noted sales psychologist George Dudley, is due out this fall.

Tanner has published almost 60 research articles in academic journals such as the Journal of Marketing, Journal of Business Research, Journal of Public Policy & Marketing, and others. His research has won numerous awards, including "Best Paper of the Year" from the Journal of Personal Selling & Sales Management. Tanner studies the use of marketing to promote social agendas such as abstinence education, as well as more traditional sales research such as salesperson productivity.

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