IN THE NEWS: Sports Sponsorship & Sales Degree "Hot Major" in Christian Science MonitorOct. 5, 2004
By Lisa Leigh Connors | Staff writer of The Christian Science Monitor
At the start of her freshman year in college, Nici Smith declared her major in financial planning. But when an e-mail about a new major in sports sales popped up on her computer screen during sophomore year, she started to rethink her career track.
The junior at Baylor University in Waco, Texas, is now learning how to sell professionally for her new major in sports, sponsorships, and sales. She will intern with a professional sports team during her junior and senior years and take consumer surveys at ballparks and stadiums to earn her degree.