IN THE NEWS: Is It Really the Best Price?
Dec. 11, 2003Dr. Chris Pullig, assistant professor of Marketing, appeared on Watch KWTX, Channel 10. He was interviewed about his research on techniquesretailers use to keep consumers from "shopping around."
Clips from other television stations that ran stories about Dr. Pullig's research:
http://www.channel3000.com/spbox/2694457/detail.html
http://www.thebostonchannel.com/money/2694457/detail.html
http://www.thewmurchannel.com/money/2694457/detail.html
http://www.nbc4columbus.com/money/2694457/detail.html
In addition, expect to see Dr. Pullig cited in an upcoming article in Family Circle Magazine.
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