IN THE NEWS: Is It Really the Best Price?Dec. 11, 2003
Dr. Chris Pullig, assistant professor of Marketing, appeared on Watch KWTX, Channel 10. He was interviewed about his research on techniques retailers use to keep consumers from "shopping around."
Clips from other television stations that ran stories about Dr. Pullig's research:
In addition, expect to see Dr. Pullig cited in an upcoming article in Family Circle Magazine.