Baylor's Hankamer School of Business Earns Gold Quill Award of MeritMay 13, 2013
Baylor University's Hankamer School of Business was honored by the International Association of Business Communicators (IABC) with a 2013 Gold Quill Award of Merit for the Baylor Business Review (BBR), the school's flagship publication.
The IABC is a global network of communication professionals committed to improving organizational effectiveness through strategic communication. Established in 1970, IABC serves more than 14,000 members in 70 countries. The Gold Quill Awards competition featured 46 categories grouped within four divisions. The BBR won in the publications category of the communication skills division.
Each submitted award entry included a work plan and a work sample. The work plan was judged based on the IABC's strategic communication planning model covering six sections: business need/opportunity; stakeholder analysis; goals and objectives; solution overview; implementation and challenges; and measurement and evaluation. The work sample was judged based on its stakeholder alignment and impact; alignment with objectives and strategy; professional execution; and overall quality.
First launched in 1983, the BBR serves as the primary channel for communicating the Hankamer School of Business' positioning and shared values to stakeholders. The magazine shares stories about how the university's mission and values manifest in the lives of alumni, faculty and students, as well as other business leaders around the world. The magazine also serves as a forum to discuss current business issues from the perspectives of academics as well as practitioners. The BBR is available in print as well as online and as a free iPad app.