Now There's An App for That: Baylor Business Review App for iPadMay 8, 2012
The Baylor Business Review (BBR), the alumni magazine of Baylor University's Hankamer School of Business, is now available as an app for iPad.
Each themed magazine issue offers free access to content, which includes coverage of current business trends, research and executive profiles. The free BBR app provides readers with an enhanced experience through videos, podcasts and additional photos not published in the magazine.
"We are excited about the availability of the BBR app as a new content platform and a way to further connect with our audiences while expanding our readership," said Terry Maness, dean of the Hankamer School of Business.
The spring 2012 issue of the Baylor Business Review, "Customer Service 3.0," and the fall 2011 issue of the magazine, "Innovative Underdogs: The Rise of Small Business," are both available on the app. New issues are released twice each year (spring and fall) and will be archived within the app.
About the Baylor Business Review
The Baylor Business Review debuted in 1983 and serves as the flagship communication of the Hankamer School of Business. Published twice each year, the magazine averages 60 pages per issue and reaches more than 40,000 subscribers, alumni and friends of the business school. Each issue of the magazine has a designated theme. Past themes include Customer Service; Small Business; the business school's Faculty, Graduate Programs and Undergraduate Programs; Innovation; Sustainability and Social Responsibility; Real Estate; Energy; Entrepreneurship; Sports Marketing; and Technology.
As of the fall 2007 issue, the magazine is printed on FSC-certified 100% postconsumer waste entirely with non-polluting wind-generated energy, and contains 100% postconsumer recycled fiber. In addition to the printed magazine, content is available online at the Baylor Business Review website as well as on the iPad, with the free BBR app.
The Baylor Business Review has proven itself as a reputable publication on a regional, national and international scale. Most recently, the magazine earned an Award of Excellence from the 2012 Communicator Awards sponsored by the International Academy of the Visual Arts. The Baylor Business Review also earned a 2011 award from the District Council for Advancement and Support of Education (CASE). The magazine won four 2012 ADDY awards in local competition. The ADDY awards are sponsored by the American Advertising Federation-Waco chapter (AAF). All awards are shared with Pollei DesignWorks and Baylor University's Photography Department.