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Baylor's Business School Hosts Private Pre-Screening of CBS's "Undercover Boss"

Jan. 11, 2012

Featured CEO Dina Dwyer-Owens to Provide Commentary and Answer Questions

Baylor University's Hankamer School of Business is hosting a private pre-screening of CBS's hit reality show "Undercover Boss," on Tuesday, Jan. 17 at 6 p.m. at Waco Hall on the Baylor campus in Waco. The episode features Dina Dwyer-Owens, Chairwoman and CEO of The Dwyer Group, based in Waco. Dwyer-Owens will be on-hand at the pre-screening event on Tuesday to answer questions from attendees.

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The episode will air on the CBS network Sunday, Jan. 22 at 8 p.m. ET/ 7 p.m. CT.

"I think business students will find it interesting to get a real CEO's perspective on building culture in an organization and to hear about her undercover experience," said Terry S. Maness, dean of the Hankamer School of Business.

The two-time Emmy nominated "Undercover Boss" kicks off its third season on Jan. 15 and continues the quest to enable some of the world's most successful company leaders to embark on grassroots journeys within their own organizations.

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Dwyer-Owens accepted that opportunity, going undercover within The Dwyer Group, a company known the world over for its franchise brands: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter, Rainbow International and The Grounds Guys. Across the system's 1,600 franchises is a world of plumbers, electricians, landscapers and more. The franchise family makes some 2 million residential and commercial service calls each year and celebrated its 30th anniversary in 2011.

For Dwyer-Owens, it was a hallmark occasion to fulfill a long-held dream to ride in service vans out in the field. The CEO-turned-service-professional donned company uniforms to see life as a potential trainee whose service brands represent some of the most male-dominated industries.

Dwyer-Owens has championed The Dwyer Group Code of Values and its themes of Respect, Integrity, Customer Focus and Having Fun in the Process as a foundation for the company's success. The service brands will account for more than $750 million in annual system-wide sales this year. Now "Undercover Boss" viewers are invited to see her journey to customers' front doors and find out how those values and the corporate culture are being embraced by service professionals on the front line.

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