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Marketing Major


Why Major in Marketing?

As a marketing major, you have the opportunity to tailor your studies to fit your specific career goals.

The marketing major focuses on creating hands-on courses to better teach core concept. Small classes (18-24 students) better accomodate these learning experiences, as well as allowing students, professors, and faculty to interface directly.

The goal of our faculty is to mold you into a highly marketable asset when you leave Baylor to start your career. Part of this process involves equipping you with the tools necessary to obtain at least one internship prior to graduation.

Marketing Course Plan

The Marketing course plan is taken as part of the Bachelor of Business Administration degree.

BBA Core

Fourty-eight hours from the BBA Core form the basis of business knowledge for marketing majors, as well as all business majors at Baylor.

I. University/BBA Core --
II. MKT Major Required Courses 9 hours
MKT 3325 - Consumer Behavior
MKT 3330 - Marketing Research (Spring of Junior Year)
MKT 4330 - Marketing Analysis and Decision Making
III. Marketing Electives (Choose 3) 9 hours
Advertising and Branding Courses:
MKT 3320 - Advertising Procedures
MKT 4321 - Advertising Campaigns
MKT 4340 - Strategic Brand Management
MKT 4342 - Event and Venue Marketing

Marketing Management Courses:
MKT 3340 - Non-Profit Marketing
MKT 4315 - Retail Store Management
MKT 4320 - Marketing Channels
MKT 4325 - European Business Seminar
MKT 4325 - International Marketing

Sales/Sales Management Courses:
MKT 3310 - Professional Selling I
MKT 4310 - Sales Force Management
MKT 4311 - Professional Selling II
MKT 4320 - Marketing Channels
Core + 18 hours

Marketing Tracks

The core marketing major also has two personalized tracks to choose from:

  • Branding Engagment and Promotion Track (BEaP)

    The Brand Engagement and Promotion (BEaP) track in marketing will prepare you to research, analyze, and then integrate communication strategies for brands to use to engage customers at key passion points.
  • Non-Profit Marketing Track

    This track will prepare you to lead nonprofit organizations with an emphasis on the fund-raising function.
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