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Sports Sponsorship and Sales Major


Why Major in S3?

The Sports Sponsorship and Sales major is the only complete major in sports sales in the United States. As an S3 major, you will have the opportunity to intern at the highest level of professional sports in ticket sales, customer relationship management or sports media/corporate sales.

The 18 hours of coursework in marketing and professional selling for sports are rooted in values-based leadership principles that will guide you in making a meaningful difference in the workplace.

Program Admission

If interested in the S3 major, you should apply in the spring term of your sophomore year. To apply, please refer to the side bar on the right hand side of this page and click the S3 Application link.

Admission Criteria

  • Admission into the Hankamer Business School.
    This requires a minimum of a "C" in eight courses: BUS 1301, ISY 1305, QBA 2302, QBA 2305, ECO 2306, ECO 2307, ACC 2303, & ACC 2304. Transfers must meet these requirements before consideration for admission into the S3 program.
  • Completion of the application.
  • Achieving at least a "B" in MKT 3342. Interested students should take this in the sophomore year.
  • Grade Point Average
    Students must have at least a 2.75 GPA to be considered for the major. Students are considered for acceptance based on the first three criteria and an interview. Those students with GPAs below 2.75 may apply and be admitted on a provisional basis that the GPA will be 2.75 or higher by the time they enter the S3 program.

Program Contact

If you are interested in more information about the program, please contact Dr. Darryl Lehnus.

S3 Course Plan

The S3 course plan is taken as part of the Bachelor of Business Administration degree.

BBA Core

Fourty-eight hours from the BBA Core form the basis of business knowledge for S3 majors. The core forms the foundation for all business majors at Baylor.

Program Tracks

As an S3 major, you will be prepared to pursue one of the following career paths:

  • Ticket Sales
  • Customer Relations Management (CRM) & Analytics
  • Corporate Partnerships

Graduate Placement

All S3 majors have the opportunity to interview with a variety of professional sports teams, sports media and sports marketing agencies associated with our program's Advisory Board. We have placed over 100 graduates in positions with major league teams in the past seven years.

Armed with a degree in business from Baylor University and two years of professional training in sales and marketing, S3 graduates have outstanding sales and marketing careers in a variety of fields.

Below is a representative list of organizations hiring recent graduates:

  • Dallas Mavericks
  • Daktronics (Sponsorship Sales)
  • Columbus Blue Jackets
  • FC Dallas
  • Dallas Cowboys
  • Dallas Stars
  • Homestead Miami Speedway
  • Houston Astros
  • Houston Dynamo
  • Houston Rockets
  • Houston Texans
  • KC Sporting
  • Los Angeles Kings
  • New York Yankees
  • Orlando Magic
  • PGA Tour, Inc.
  • Philadelphia 76ers
  • Phoenix Suns
  • San Antonio Spurs
  • San Diego Padres
  • San Francisco 49ers
  • St. Louis Rams
  • Tampa Bay Bucs
  • Texas Rangers
  • The Marketing Arm


The Marketing Department annually awards scholarships ranging from $750-$2500 for outstanding S3 majors with financial needs. Must be junior or senior standing.

Scholarship information and the scholarship application can be found here.
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