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Sports, Sponsorship, and Sales Major


Why Major in S3?

The Sports Sponsorship and Sales major is the only complete major in sports sales in the United States. As an S3 major, you will have the opportunity to intern at the highest level of professional sports in ticket sales, customer relationship management or sports media/corporate sales.

The 18 hours of coursework in marketing and professional selling for sports are rooted in values-based leadership principles that will guide you in making a meaningful difference in the workplace.

Program Admission

If interested in the S3 major, you should apply in the spring term of your sophomore year. To apply, please refer to the side bar on the right hand side of this page and click the S3 Application link.

Admission Criteria

  • Admission into the Hankamer Business School.
    This requires a minimum of a "C" in eight courses: BUS 1301, ISY 1305, QBA 2302, QBA 2305, ECO 2306, ECO 2307, ACC 2303, & ACC 2304. Transfers must meet these requirements before consideration for admission into the S3 program.
  • Completion of the application.
  • Achieving at least a "B" in MKT 3342. Interested students should take this in the sophomore year.
  • Grade Point Average
    Students must have at least a 2.75 GPA to be considered for the major. Students are considered for acceptance based on the first three criteria and an interview. Those students with GPAs below 2.75 may apply and be admitted on a provisional basis that the GPA will be 2.75 or higher by the time they enter the S3 program.

Program Contact

If you are interested in more information about the program, please contact Dr. Darryl Lehnus.

S3 Course Plan

The S3 course plan is taken as part of the Bachelor of Business Administration degree.

BBA Core

Fourty-eight hours from the BBA Core form the basis of business knowledge for S3 majors. The core forms the foundation for all business majors at Baylor.

Program Tracks

As an S3 major, you will choose one of the following three concentrations:

  • Ticket Sales Concentration
  • Customer Relations Management Concentration
  • Media/Corporate Sales Concentration
Specific course information for each of the three concentrations can be accessed by clicking here.

Graduate Placement

All S3 majors have the opportunity to interview with a variety of professional sports teams, sports mediaand sports marketing agencies associated with our program's Advisory Board. We have placed over 100 graduates in positions with major league teams in the past seven years.

Armed with a degree in business from Baylor University and two years of professional training insales and marketing, S3 graduates have outstanding sales and marketing careers in a variety of fields.

Below is a representative list of companies recent graduates received offers from:

  • Anaheim Ducks
  • Arizona Diamondbacks
  • Dallas Mavericks
  • Daktronics (Sponsorship Sales)
  • FC Dallas
  • Hilton Sales Worldwide
  • Homestead Miami Speedway
  • Houston Dynamo
  • Houston Rockets
  • Houston Texans
  • KC Sporting
  • Los Angeles Kings
  • New Orleans Hornets
  • Orlando Magic
  • PGA Tour, Inc.
  • Phoenix Coyotes
  • Phoenix Suns
  • San Antonio Spurs
  • San Diego Padres
  • San Francisco 49ers
  • St. Louis Rams
  • Texas Rangers
  • The Marketing Arm


The Marketing Department annually awards scholarships ranging from $750-$2500 for outstanding S3 majors with financial needs. Must be junior or senior standing.

Scholarship information and the scholarship application can be found here.
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