The Baylor Business Review (BBR), the alumni magazine of Baylor University's Hankamer School of Business, is now available as an app for iPad. More

Andrea Dixon, Ph.D., associate professor and the Frank M. and Floy Smith Holloway Professor of marketing at Baylor University's Hankamer School of Business, has been named to... More

Students in Baylor's Professional Selling Program, have reason to celebrate. All graduating seniors and rising juniors know exactly where they are headed as school lets out for... More

Americans live in one of the most consumer-driven societies in the world. It is not surprising, then, that Baylor faculty member James Roberts, the Ben H. Williams Professor of... More

Responding to customers' needs, though important, has become the status quo. Today's customers, however, are seeking providers who help them go beyond what they ask for by... More