The Marketing and Communications Division utilizes an integrated marketing approach that employs a wide variety of communications tools and best practices to advance the University brand and help Baylor’s schools, colleges, and departments engage internal and external audiences in the life and future of Baylor University.
Key to our work is a commitment to partnerships across campus fostering collaboration in the pursuit of school/college/departmental goals and University priorities. As our efforts build upon and reinforce one another, our integrated strategies increase the University’s engagement with prospective and current students, faculty, staff, alumni, parents, friends, donors and fans.
Further, our work calls us to protect the University’s brand standards and enliven the University’s brand promise – to be a place that brings light to the world as we pursue preeminence as a Christian research university, built upon transformational educational experiences, a culture of community and a celebration of the human spirit.
Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.