The Division Of

Marketing and Communications

Strengthening Partnerships, Advancing the Mission and Telling the Baylor Story

Guided by the mission of Baylor University and a commitment to share the stories of Baylor and its people, the Division of Marketing and Communications provides leadership, builds partnership, offers strategic direction and advances priorities that extend and support the mission of Baylor University.



Jason CookJason CookVice President for Marketing and Communications, and Chief Marketing Officer
Lori FoglemanLori FoglemanAssistant Vice President for Media & Public Relations
Karen KempKaren KempAssociate Vice President for University Marketing & Brand Strategy
Jeremy VickersJeremy VickersAssociate Vice President of External Affairs
Randy WoodruffRandy WoodruffAssociate Vice President for Digital Marketing


Digital Marketing Provides strategic direction for and operation of the University’s diverse digital communication channels to advance the Baylor brand while working collaboratively to establish standards and provide resources that advance the priorities of campus partners.
External Affairs Provides campus-wide infrastructure for coordinating, supporting and advancing community-focused engagement, coordinates financial and leadership support for civic, nonprofit and social organizations and provides planning and management of events on our campus.
Media & Public Relations Shares the good news of Baylor with the community, prepares and supports our faculty experts to share their expertise with media, informs the community of opportunities to engage on campus and speaks on behalf of the University.
University Marketing & Brand Strategy Provides leadership in shaping and sharing the stories of Baylor’s people and progress and works with partners across the University to meet their needs while ensuring consistency in messaging, brand standards and integration of key University priorities.

Contact Us

Our methodology is very simple: We take a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. Contact Us to learn more.