Rick Welday is the president of AT&T AdWorks, the advertising sales division of AT&T. Welday leads a team that works directly with national brand clients and media agencies to develop and execute advanced TV and digital advertising campaigns that reach target audiences across TV, mobile and online.
Most recently, Welday has held positions leading the Customer Care organization, ATT.com and integration efforts combining Mobility and Wired businesses.
In a prior role, he served as the Chief Marketing Officer for AT&T's consumer segment, with responsibility for all marketing of consumer, broadband and television service including the launch of AT&T U-Verse Service. He also served as Senior Vice President-Sales for AT&T Yellow Pages and Internet Yellow Page services, Vice President-Advertising and Sponsorship, and held a variety of senior roles across Marketing and Network Services.
During his 25-year career with AT&T (previously SBC and Southwestern Bell), Welday has held two international assignments in Mexico and Switzerland. He worked to expand call centers and improve customer service with Telmex while living in Mexico City. He later served as President of the AT&T business in Switzerland, then the largest mobile competitor to Swisscom.
Welday graduated from Baylor University in 1990 with a double major in Finance and Management. He and his family live in Dallas, TX. His wife is a former Baylor graduate, and his oldest son is currently a student at Baylor University. Welday has been active in church, Young Life, and served on a variety of boards and committees in the communities he has lived, including the Arthritis Foundation, United Way and the Baylor Business School.