WACO, Texas (Nov. 2, 2018) - Baylor University today announced a lead gift from Mark and Paula Hurd, which spurs the institution’s $1.1 billion comprehensive philanthropic campaign to create the Mark and Paula Hurd Welcome Center. Efforts for the new center are the cornerstone of “Give Light: The Campaign for Baylor,” the University’s fundraising initiative announced on Nov. 1, 2018.

I want you to be among the first to know that tonight we officially launched Give Light, a $1.1 billion comprehensive philanthropic campaign for the future of Baylor University. Give Light undergirds our academic strategic plan Illuminate and will impact every aspect of campus life — from academics and athletics to student life and service learning — while also bolstering financial support for students, faculty and the campus community.

WACO, Texas (Oct. 25, 2018) - Baylor University today announced a gift of $3.5 million from Mark and Jennifer McCollum of Houston to create the McCollum Family Chair in Data Sciences within Baylor’s nationally ranked School of Engineering and Computer Science (ECS). The $3.5 million gift is part of a larger $11.5 million commitment from the McCollums to Give Light, the University’s upcoming comprehensive philanthropy campaign.

At a Baylor sporting event, there’s a good chance you’ve participated in a green-out, gold-out or #StripeMcLane game. Did you ever stop and think about where or why this trend started? Dr. Kirk Wakefield, MBA ’81, More importantly, he’s also thought about the future and fundamentals of advertising and branding in sports, ticket sales, sports viewership …