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Rhonda Merchant

Center for Professional Selling

Headshot of Rhonda Merchant

Rhonda Merchant took advantage of multiple internship opportunities during her college years at Stephen F. Austin State University. Majoring in Marketing and minoring in Management & Communications, she took a role coordinating for a recruiting team at a dot.com when she graduated. A little over twenty years later, she is a highly regarded talent acquisition leader.

While holding senior positions at Dr. Pepper Snapple Group, PepsiCo-Frito Lay, Sprouts Famers Market, and Main Event, Rhonda has consistently developed and implemented successful recruitment strategies, transforming organizations. Currently, Rhonda is the Head of Talent Management at BNSF Logistics, a leading technology and logistics firm that delivers supply chain solutions. In her role, she is responsible for driving the Talent Acquisition, Learning & Development, Change Management and Communications teams within the Human Resources function, as well as initiatives such as on-boarding, employment branding, and college recruiting and the summer internship program.

“Professionally, I feel that my greatest accomplishment has been my ability to lead, coach, and develop talent into future leaders.” At the heart of what she does is Rhonda’s passion to be of service to others. She frequently participates in various volunteer opportunities and aims to give back to her community as much as possible, providing career development, coaching and advice. She has shared her expertise with several publications and podcasts and is a member of the Association of Talent Acquisition Professionals (ATAP).

Rhonda’s advice to current ProSales students is to “start to step out of your comfort zone as soon as possible. Do things that challenge you and force you to get comfortable with the uncomfortable.”

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