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Baylor Business Value Analysis

Center for Professional Selling


The Baylor Business Value Analysis (BBVA) is designed to prompt students to examine a company’s and the customer’s value drivers in the context of a real-life sales situation. The BBVA competition gives students the opportunity to demonstrate and improve their selling abilities by formulating their value analysis and demonstrating the value proposition to the customer.

An individual-level competition, BBVA students engage in a 5-minute videotaped presentation. Role plays are judged virtually by business executives from around the country, offering students a chance to gain valuable feedback from the Center for Professional Selling's Corporate Partners, Advisory Board and Ambassador Board.

The BBVA allows Baylor students to see how they stack up against their peers, while also allowing the Center's Corporate Partners and other interested parties to get a sneak peek at a Baylor talent as they prepare to enter the job market. In addition, top performers are awarded cash prizes.

2021 BBVA Results

*view results from Previous Competitions

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