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S3 Lehnus Scholarship

Center for Sports Strategy and Sales

Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales

The Darryl Lehnus Endowed Scholarship Fund in Sports Strategy and Sales was established in 2020, in honor of Darryl Lehnus’ retirement from Baylor University after over 35 years of service.

This endowed scholarship fund provides assistance to deserving students attending Baylor University enrolled in the Hankamer School of Business and pursuing a degree program affiliated with the Center for Sports Strategy and Sales. Preference is given to those in the S3 Sales Track with demonstrated integrity and a passion to pursue a fulfilling career in the business of sports and entertainment.

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About Darryl Lehnus

Darryl Lehnus earned his B.A. from Anderson University, M.A. and M.S.Ed. from Wayne State College, and his Ed.D from Baylor University. Since 1985 he has served as a lecturer of marketing and became a senior lecturer in 2010. In 2003, Dr. Lehnus co-founded the S3 Center with Dr. Kirk Wakefield and became director of what was originally Baylor’s Center for Sports Sponsorship and Sales (S3). The exclusive program has over 300 graduates with many owing their careers to Dr. Lehnus preparing them with the tools, skills and integrity that makes a difference in their own lives and others.

About the Center for Sports Strategy and Sales (S3)

The Center for Sports Strategy and Sales is the only program in the US focused on generating revenue for sports. S3 graduates have career opportunities in sales, digital marketing or business analytics for major league teams, university athletics, corporations and agencies. Baylor is the only university combining learning with practice in partnership with Baylor Athletics to prepare graduates for careers in the business of sports.

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