$2.99 or $3.00? Will the difference of a penny get you to the checkout counter?
WACO, Texas (July 11, 2018) – A traditional belief in retail marketing is that prices ending in “9” – $1.99 or $2.99, for example – will prompt more purchases than a whole number. But is that true? And is a simple one-penny price difference the best tactic to sell more products?
10 Hilariously Awkward Moments Realtors Have Had During House Showings
Reader's Digest: This article about funny and awkward moments experienced by real estate agents quotes past research from the Keller Center for Research which found that a sense of humor is important for real estate professionals to better engage with customers.
Entrepreneurship Professor Receives Outstanding Faculty Award
Peter Klein is one of eleven Outstanding Faculty Award winners for the 2017-2018 academic year, and he is recognized for his accomplishments in the area of scholarship. “I see the entrepreneur as a creator, a builder, an initiator, someone who risks her capital, her knowledge, and her reputation to pursue a business idea,” said Klein.
5 Counterintuitive Ways to Beat Distractions at Work
Fast Company: Professors of Management Emily Hunter and Cindy Wu are cited in this article for their research about reducing distractions at work.
9 Hidden Secrets for a Complete Happiness Transformation
Thought Catalog: A study about gratitude by professor of Marketing, James Roberts, is cited in this article about ways to improve happiness.
What is Phubbing and Why It's Destroying Your Love Life
Medium: Smartphone research by professors of Marketing James Roberts and Meredith David is cited in this article about phone snubbing, or "phubbing."
5 Realistic Ways to Stop Checking Your Phone All the Time
Vice: This article about smartphone addiction quotes research by professors of Marketing James Roberts and Meredith David who found that "phubbing," or phone snubbing, can damage romantic relationships.
Trading and Hedging When the Market Panics
Innovative Business at Baylor: Virgilio Zurita, assistant professor of Finance, found a more accurate model to predict default probabilities.
Even If You Don't Know What Phubbing Is, You're Probably Doing It
Yahoo: Cited in this article about smartphone addiction is the research of expert and professor of Marketing James Roberts, who found that smartphone addiction can damage romantic relationships and lead to depression.
International Trade Theory Meets Banking
Innovative Business at Baylor: David VanHoose, professor of Economics, found that how banks make decisions about loans and deposit services contribute to the flow of funds across international borders.