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Research

A Scale of Attraction
[11/19/2020]
Innovative Business at Baylor: David Scheaf, assistant professor of Entrepreneurship, synthesizes years of research and develops a measurement tool for entrepreneurship teams to evaluate opportunity attractiveness.
(FULL STORY)

Emerging as a Leader: The Impact of Contributions in Leaderless Teams
[11/19/2020]
Innovative Business at Baylor: Stephanie Kunst, assistant professor of Management at the Hankamer School of Business, studies the relationship between a team member's constructive contributions and their appearance as a leader to the rest of the team.
(FULL STORY)

Time is Money: Implementing Direct Flights Changes the Investment Game
[11/19/2020]
Innovative Business at Baylor: Shane Underwood, associate professor of Finance, researches the relationship between direct flights between mutual funds and investment firms and the likelihood for more investment opportunities.
(FULL STORY)

Who Are You: Finding Identity in IT
[11/19/2020]
Innovative Business at Baylor: Stacie Petter, professor of Information Systems, researches the way employees use and explore the features of technology based on their individual IT identity to be more innovative and creative.
(FULL STORY)

Audio: Business Review: The Power of Nines
[10/29/2020]
KWBU (NPR): Lora Tu, professor of Marketing, discusses the power of prices that end in nine and its impact on a buyer's perception.
(FULL STORY)

How to Leverage Data to More Effectively Manage Your Remote Employees
[10/23/2020]
eWeek: Featured in this article is research by Baylor Business professors John Carlson and Dawn Carlson who found that technology-based job monitoring increases job tension and lowers job satisfaction, resulting in higher turnover.
(FULL STORY)

2020 iPhone Survey – 36% of Americans Plan To Reduce Cell Phone Cost Due To COVID-19
[10/14/2020]
Wallet Hub: Referenced in this article is a study by marketing professors James Roberts and Meredith David who found that smartphone use during the pandemic boosted people's sense of well-being and connectedness.
(FULL STORY)

This Baylor expert’s research shows how our eyes reveal our response to marketing
[8/17/2020]
If you’ve ever liked an advertisement, but been unable to fully express exactly what you found appealing about it, then you can begin to understand the value of Dr. JaeHwan Kwon’s research. With the help of a wand-sized infrared device, he tracks even the tiniest eye movements and facial expressions to see how and where […]
(FULL STORY)

Why Control Over Boundaries Is Key To Successful Work-Life Balance
[8/14/2020]
Forbes: Management professors and Baylor researchers Sara Perry and Emily Hunter are cited for their research on the levels of stress and emotional stability of remote workers.
(FULL STORY)

Audio: Business Review: Shattering the Glass Ceiling in IT
[7/23/2020]
KWBU (NPR): Cindy Riemenschneider, professor of information systems, discusses her research about women in information technology who shatter the glass ceiling.
(FULL STORY)


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