Winning Sales Before Selling: an Investigation of Business-To-Business Salesperson Attitude Towards Internal Selling Processes
Marketing Science Institute: The Marketing Science Institute supported a study co-authored by Andrea Dixon, Executive Director of the Center for Professional Selling and Keller Center for Research at Baylor Business, which found new insights for sales professionals and managers on how to "win sales before selling."
Video: Trump, Twitter and You
RT America: James Roberts, The Ben H. Williams Professor of Marketing, is interviewed as a featured expert in this discussion about smartphone habits and President Trump's Twitter addiction.
Fast Tracking Small Business Growth
Business Review Podcast: Product research and development can take years. But what if the timeline could be accelerated? According to Dr. Greg Leman, accelerated commercialization can save small businesses a lot of time and money.
11 Productivity Hacks for Work-from-Home Newbies
Entrepreneur: This list formatted piece about productivity "hacks" for remote workers cites management professors Emily Hunter and Cindy Wu for their research on the best time of day to take work breaks for improved productivity.
6 Signs That Your Job Is Taking a Toll on Your Mental Health
Business Insider: Mental health and its impact on work performance is the focus of this article that cites research by professors of management Emily Hunter and Cindy Wu.
Capturing an Elusive Market
Business Review Podcast: Patrick Finnegan is one of the most sought-after experts on Gen Z. The young entrepreneur advises big brands on how to effectively reach his peers – those born after 1995, who are fast-paced, tech savvy and heavily influenced by social media.
Enter the Enternship
Business Review Podcast: Older workers often find it difficult to re-enter the workforce. Despite their experience, maturity and prior career training, many feel cast aside in favor of younger workers. Inspired by the movie “The Intern,” New-York-based publicists Gwen Wunderlich and Dara Kaplan saw a burgeoning need and were determined to help.
11 Productivity Hacks For Work From Home Newbies That Make Six Plus Figures
Huffington Post: The findings of a study by professors of management Emily Hunter and Cindy Wu is featured in this article about how to productively work from home.
7 Signs Your Relationship Won't Last, Based On How You & Your Partner Spend Your Time Together
Bustle: Cited in this article about relationship-harming habits is research by professors of marketing, James Roberts and Meredith David, on phone snubbing, or "phubbing."
Hollywood Leaves ‘Great Deal of Money on the Table’ Regarding Movies Featuring Actors of Color, Baylor Expert Says
American Marketing Association: This story picked up from Baylor Media Communications features assistant professor of marketing, Tyrha Lindsey-Warren, and her studies which show that Hollywood leaves money on the table by not keeping movies with actors of color in the theater long enough for word-of-mouth to build among key audiences.