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Have Your Smartphone Ready for New Interactive Tour at Hankamer School of Business

Oct. 20, 2010

tour sign 2

By Nincy Mathew

This Homecoming, Baylor Business alumni will have the opportunity to reminisce and learn more about their alma mater by using popular mobile applications. Interactive tour stops will be located throughout the Hankamer School of Business that allow visitors to take a trip on Gowalla, check in on Foursquare or scan a special QR code for multimedia content.

"The idea of an interactive tour for homecoming started as a fun way to engage alumni, students, and visitors that may be visiting or attending Baylor," Seth McCall, digital communications specialist at Hankamer School of Business, said. "Rather than a guided tour, the stops provide a way to get some history behind the locations passed by at the business school."

All the stops have a QR code that can be scanned by mobile phones. A QR code is a type of barcode that will connect to various types of online content when scanned.

"We incorporated QR codes to provide some 'extra' content to users who may be visiting the tour stops. We have been experimenting with using the codes on the Baylor Business Review magazine bins as well to serve up some extra content to those passing by," McCall said.

Stops include the Jones Student Center, Financial Markets Center, the first graduating class portrait, the Curb Learning Lab, the Hankamer portrait, Kayser Auditorium and Hankamer School of Business.

"This is something I would hope to maintain even after Homecoming is over. I would love to continually find ways to engage those visiting and taking classes at Hankamer," McCall said.

The Hankamer School of Business will host a homecoming reception for alumni on Friday, Oct. 22, from 6:30 to 9:30 pm in Speight Plaza, at the entrance to the Business School.

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