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Baylor MBA Student Places Second in Health Care Management Essay Competition

April 1, 2010

By Chad Shanks

Baylor MBA student Kevin Henry placed second in the Richard J. Stull Student Essay Competition in Healthcare Management with his essay: "Managing Social Media in Healthcare: A Strategic Approach."

Henry received a $2,000 award and an expenses-paid trip to the American College of Healthcare Executives (ACHE) Congress in Chicago to present his paper.

The essay focused on how healthcare organizations can implement a variety of social media to meet their goals and missions. According to Henry, the healthcare industry has lagged behind other industries in utilizing social media to supplement existing forms of communication.

The competition, sponsored by the ACHE and named for their former CEO, was developed to stimulate student writing about important issues and developments in healthcare management.

Each of the 172 graduate and undergraduate programs in ACHE's Higher Education Network (HEN) can nominate one student essay each year. Awards are given for 1st, 2nd and 3rd place in each of the graduate and undergraduate categories.

Henry is the third Baylor student to place in the competition, following Matt Link in 2007 and Bramer Owens in 2005.

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