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TODAY: Dallas Cowboys Executives to Speak

April 26, 2004

Executives from the Dallas Cowboys will be on hand to speak with Dr. Kirk Wakefield's Sports Marketing class on April 26. Interested students who are not enrolled in the class are also welcome to attend the discussion. No RSVP is needed.

Panel guests will include:

  • Mike Denton, General Merchandise manager

  • Jeff Coleman, Director of Merchandising

  • Bill Priakos, Vice President of Merchandising

They will discuss their challenges and accomplishments in marketing the Dallas Cowboys brand.

The discussion will take place on April 26, 6-8 PM, 5th floor Cashion.


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