Business News

Business News NEWSROOM

Lehnus to Join Faculty at Baylor University's Business School

Aug. 21, 2003

- Will Focus on Developing New Sports Sponsorship and Sales Program -

Baylor University officials announced today that Dr. Darryl Lehnus, currently associate athletic director for corporate sales and marketing, will take on new faculty responsibilities in the marketing department at the Hankamer School of Business.

Lehnus will work with Dr. Kirk Wakefield, chair of the marketing department at the business school, to begin to build an undergraduate sports marketing program focused on sports sponsorships and professional selling. Lehnus will retain responsibilities for key corporate accounts in the athletic department while teaching and fulfilling action plans to develop the Sports Sponsorship and Sales program in the business school in the 2003-04 academic year.

"I am truly excited to have the opportunity to assist in developing such an innovative program," Lehnus said. "I have enjoyed my 19 years with Baylor athletics and hope to bring that experience and knowledge to bear as we prepare students to enter the sports industry.   I believe very strongly that we will meet the needs of the sports industry and be the cutting edge of academic preparation for leadership in this field."

"We see this as an exciting opportunity to integrate athletics and academics in a way that helps everyone involved," said Terry Maness, dean of the Hankamer School of Business.  "Students get the chance to learn from Darryl and benefit from his many years of experience in marketing Baylor sports to various corporate sponsors. More importantly, these students will learn from a man of great integrity how to maintain that integrity and character while still being successful in this business.  When unveiled, it will be the only program of its kind in the United States or abroad."

Once it is developed, the program will fulfill a longtime dream of Wakefield, who has worked in the field of sports marketing and sponsorships for the past decade. During this time, Wakefield has conducted fan research at NASCAR, ATP Tennis, SEC football, NCAA baseball and basketball, and professional hockey and baseball. His research has produced more than 30 academic articles and a forthcoming book on sports marketing. Since joining the Baylor faculty last summer, Wakefield has made the initiative for a new sports marketing program a top priority.

"Marrying Darryl's practical experience from the field of sports with the expertise already available to us through the Professional Sales Center in the business school puts us in a competitive position that is distinct from any other academic program in sports marketing in the country," Wakefield said. "Getting to know Darryl Lehnus has been a great joy and a blessing to me. With Darryl's experience, enthusiasm, and passion to work with students, I think you'll see this program really take off."

With the support of friends and family associated with Baylor's business school and sports, Wakefield added, "That's just an outstanding combination that can't be beat."

Border Title