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Business News NEWSROOM

Recognizing a Servant's Heart: Cummins Garners Director's Chair Honor
[5/22/2020]
Katie Cummins has received the Director's Chair Award for the 2019 graduating class of the Robbins MBA Healthcare Program and is the third recipient of the annual award.
(FULL STORY)

A New Duty Station: New Director Aims to Enhance Value, Quality of Robbins MBA Healthcare Program
[5/22/2020]
Forest Kim, PhD, FACHE, a U.S. Army veteran with 22 years of active service, became director of the MBA Healthcare Program at the Robbins Institute for Health Policy and Leadership in July 2019.
(FULL STORY)

Four New Residency Sites Partner With Robbins Institute
[5/22/2020]
Various residency organizations across the United States offered several MBA Healthcare candidates advanced learning opportunities in diverse settings across the healthcare spectrum.
(FULL STORY)

Eligible Students Can Earn an MBA Healthcare in One Year Through New Pre-Clinical Track
[5/22/2020]
A new MBA Healthcare specialization will help aspiring clinicians develop management competencies and a deep understanding of the healthcare business.
(FULL STORY)

High Marks
[5/22/2020]
New postgraduation employment statistics for the Robbins Health Services Research PhD program paints a picture of an academic program that is increasing in value with every passing year.
(FULL STORY)

Mother’s Day: Baylor Expert Shares 5 Tips for Adult Daughters Making the Holiday Work This Year
[5/5/2020]
WACO, Texas (May 5, 2020) – Daughters often put in emotional labor and significant time to make Mother’s Day feel special. Research shows that this type of “kin work” is largely invisible – to the daughters themselves, and others – because it is expected of daughters to make that contribution, said a Baylor University expert in mother-daughter relationships.
(FULL STORY)

Marketing Professor Andrea L. Dixon Honored as Cornelia Marschall Smith Professor of the Year
[4/22/2020]
WACO, Texas (April 22, 2020) – Andrea L. Dixon, Ph.D., associate professor of marketing and executive director of the Center for Professional Selling in the Hankamer School of Business, has been named Baylor University’s 2020 Cornelia Marschall Smith Professor of the Year.
(FULL STORY)

BBVA Sales Competition Winners Announced
[4/3/2020]
Baylor Center for Professional Selling recently held their Baylor Business Value Analysis (BBVA) competition, where students completed a value analysis delivered via video.
(FULL STORY)

Evidence From the Internet: How the Pandemic Sparks Sports Fans on Twitter
[4/1/2020]
Forbes: This column penned by Marketing professor Kirk Wakefield discusses social media data that sheds light on how much sports fans miss the emotional outlet, socialization, and competition of sports.
(FULL STORY)

A Science to Customer Satisfaction
[3/30/2020]
Innovative Business at Baylor: Ashley Otto, Assistant Professor of Marketing at the Hankamer School of Business, researches 25 years' worth of literature to support the evidence that customer satisfaction has a positive effect on a company's performance.
(FULL STORY)

Here to Work. Period. The Impact of Supervisor Bottom-Line Mentality on Employees
[3/30/2020]
Innovative Business at Baylor: Matthew Quade, Assistant Professor of Management at the Hankamer School of Business, finds in research that management’s focus on the bottom line can cause a decrease in employee productivity and morale.
(FULL STORY)

How Secure Are Your Emotions? Employee Emotions Can Have a Significant Impact on Organizational Security
[3/30/2020]
Innovative Business at Baylor: A.J. Burns, Assistant Professor of Information Systems at the Hankamer School of Business, researches the relationship between employees’ emotions and organizational information security.
(FULL STORY)

The Good Business of Thriving Entrepreneurs
[3/30/2020]
Innovative Business at Baylor: Boris Nikolaev, Assistant Professor of Entrepreneurship at the Hankamer School of Business, researches why entrepreneurs are happy and experience higher levels of subjective well-being.
(FULL STORY)

How Are Sports Fans Taking the Coronavirus Cancellations?
[3/13/2020]
Forbes: Marketing professor Kirk Wakefield penned this column reviewing survey results from sports fans' activities in the wake of the coronavirus outbreak.
(FULL STORY)

How to Work From Home, If You’ve Never Done It Before
[3/12/2020]
The New York Times: Management professor Sara Perry was interviewed as an expert in this article about working from home.
(FULL STORY)

Companies Might Send Millions of Employees to Work From Home. Is That Such a Bad Thing?
[3/11/2020]
Adweek: Cited in this article about working from home during the coronavirus outbreak is 2018 research from Management professors who found that the success of working from home depended on employees' emotional makeup.
(FULL STORY)

Video: Coronavirus Disrupts Stock Market
[3/9/2020]
KXXV (ABC): Finance professor David Dicks is interviewed as an expert in this story on the effects of the coronavirus on the stock market.
(FULL STORY)

Is Your Smartphone Hurting Your Relationship?
[3/7/2020]
The Good Men Project: Marketing research by professor Jim Roberts about the harmful impact of 'phubbing' on relationships is reviewed in this article.
(FULL STORY)

Stocks Hurt From Coronavirus Fear
[3/2/2020]
Baylor Lariat: Featured in this article about the coronavirus' impact on the stock market are finance professors Qinxi Wu and Sophia Hu.
(FULL STORY)

Coronavirus: Baylor Finance Expert Explains How Uncertainty is Driving Market Fears
[3/2/2020]
In the following Q&A, David Dicks, Ph.D, Baylor University assistant professor of finance, shares his thoughts on why this uncertainty has damaged the markets, puts the current situation in historic perspective and offers hope to investors.
(FULL STORY)

NRGized Sports Marketing: Briggs Webster '13
[3/2/2020]
Webster graduated from the Hankamer School of Business as a Sports Strategy and Sales (S3) major and currently lives in Houston where he works as a manager in the sports marketing department at NRG, Energy, Inc.
(FULL STORY)

Baylor Business Team Places Second in BAHM Case Competition at Harvard
[3/1/2020]
A team from Baylor’s Robbins MBA Healthcare Program won second place in the Business School Alliance for Health Management (BAHM) Annual Competition at Harvard University on February 9, 2019.
(FULL STORY)

Audio: Business Review: Bottom Line Mentality
[2/27/2020]
KWBU (NPR): Management professor Matt Quade talks about his recent research on the effect of supervisors who have a bottom line mentality.
(FULL STORY)

Baylor Executive EMBA Program Offers New Graduate Certificate in Healthcare Innovation and Management
[2/27/2020]
WACO, Texas (Feb. 27, 2020) – Baylor University’s Executive MBA Program is now offering a new Graduate Certificate in Healthcare Innovation and Management.
(FULL STORY)

Audio: Success 101 Files – Intelligence for Your Life: Baylor Workday Break Research
[2/27/2020]
WRJN-AM: Spotlighted in this segment is research by professors of management Emily Hunter and Cindy Wu on the best times to take workday breaks, which can lead to increases in productivity and lower burnout rates.
(FULL STORY)

Baylor Adds Healthcare Innovation Certificate to Executive MBA Program
[2/27/2020]
Becker's Hospital Review: Healthcare leaders in the Baylor Business Executive MBA program now have the option to earn a graduate certificate in Healthcare Innovation and Management.
(FULL STORY)

My MBA With Healthcare Concentration Took Me From Policy to Practice
[2/26/2020]
BusinessBecause: Healthcare MBA alum Nico Nguyen ('18), who now works for multinational healthcare system CHRISTUS Health in a role that allows her to implement healthcare policies, discusses her position and her Baylor MBA experience.
(FULL STORY)

Meet Dr. Tyrha M. Lindsey-Warren of Waco Family & Faith International Film Festival in Waco
[2/25/2020]
Voyage Dallas: Marketing professor Tyrha Lindsey-Warren founded the Waco Family & Faith International Film Festival and discusses the power of storytelling to open minds and hearts.
(FULL STORY)

Audio: Business Review: Taylored for Success
[2/25/2020]
KWBU (NPR): Finance Professor Emeritus of Investments William Reichenstein discusses the difficulty of finding employment after age 50 due to over-qualification.
(FULL STORY)

This Is the Worst Thing You Can Focus on When Managing a Team
[2/21/2020]
The Ladders: Referenced in this article is a study by Matthew Quade, professor of Management, which found that supervisors focused on profits could be hurting employee productivity and respect, which results in damage to the bottom line.
(FULL STORY)

Audio: Phones Are Making Us More Disconnected Than Ever. These UMD Students Want to Change That
[2/19/2020]
MPR News: Professor of Marketing James Roberts is interviewed about his research findings on smartphone addiction.
(FULL STORY)

BBSO Sales Competition Winners Announced
[2/13/2020]
Baylor’s Center for Professional Selling recently held their Baylor Business Selling Outside (BBSO) competition, which is designed to engage students in a realistic sales situation where they meet live with a business executive for a 20-minute sales encounter.
(FULL STORY)

NHL Brings New Look to Stadium Series With Air Force Academy Weekend
[2/12/2020]
Front Office Sports: Kirk Wakefield, professor of Marketing and the executive director of the Center for Sports Strategy and Sales, is interviewed about the NHL and its search for new outdoor venues.
(FULL STORY)

Baylor’s Dr. Stephanie Mangus to Address International Audience at Sales Educators Academy
[2/12/2020]
The Sales Educators Academy (SEA) will hold the 9th annual academy at Ashton Business School in Birmingham, United Kingdom on June 16-18, 2020.
(FULL STORY)

Waco Family & Faith International Film Festival Announces Its First Cinematic Award Winners
[2/11/2020]
Movie Debuts: This article reviews the successful inaugural opening of the Waco Family & Faith International Film Festival founded by professor of Marketing Tyrha Lindsey-Warren.
(FULL STORY)

Audio: The XFL Is Back. Will The Reboot Work?
[2/7/2020]
Texas Standard: Kirk Wakefield, professor of Marketing and executive director of the Center for Sports Strategy and Sales, is interviewed in this story about the return of the XFL.
(FULL STORY)

Effectiveness Kills Creativity: 7 Steps to Help Strengthen Your Innovative Thinking
[2/5/2020]
Enterpriser Suite: Professor of Management Matthew Quade's research finds that supervisors bent on profits could be hurting their bottom line by losing employee respect and productivity.
(FULL STORY)

Reel Values: Waco Family & Faith Film Fest Debuts at Hippodrome
[2/5/2020]
Waco Tribune-Herald: Professor of Marketing Tyrha Lindsey-Warren is featured in this piece about the Waco Family & Faith International Film Festival she founded in Waco.
(FULL STORY)

Video: Morning Buzz: Waco Family & Faith Int. Festival
[2/5/2020]
KWTX-TV (CBS): Tyrha Lindsey-Warren, professor of Marketing, is interviewed on Morning Buzz to discuss her newly-founded Waco Family & Faith International Film Festival.
(FULL STORY)

Business Schools Collaborate Across Borders
[2/3/2020]
Professors April Rowsey of Baylor University’s Hankamer School of Business and Jana Seijts of the Ivey Business School in London, Ontario, teamed up to offer business students of both schools a hands-on experience designed to highlight the nuances and challenges of working within cross-cultural, remote and virtual teams to accomplish a common business outcome.
(FULL STORY)

From Indonesia to Waco to the World: MBA Student Seeks to Pursue Work as Worship
[1/29/2020]
Chelsea Lin, MBA/MSIS dual degree student, chooses each day to bring worship into every aspect of her life, including work and school.
(FULL STORY)

Out of Office: Is Remote Work Stressing You Out?
[1/29/2020]
Remotely One: Sara Perry, professor of Management, discusses her research on remote work.
(FULL STORY)

Waco Family & Faith International Film Festival Launches With the Goals to Empower the Creative Spirit and Celebrate All
[1/28/2020]
Digital Journal: Professor of Marketing Tyrha Lindsey-Warren is interviewed about the Waco Family & Faith International Film Festival she recently founded.
(FULL STORY)

Leaders Formed in Uganda Mission Trip
[1/28/2020]
Each year, Accounting students and faculty prepare for months in advance to make the Uganda mission trip as meaningful as possible for everyone involved.
(FULL STORY)

Great Ideas Start from Student Incubator
[1/28/2020]
The 1846 Baylor Student Incubator falls under the leadership and direction of the Department of Entrepreneurship and Corporate Innovation with the intended purpose of supporting Baylor student startup businesses.
(FULL STORY)

A World Class Experience: B.E.S.T. Participants Learn Lessons in a Classroom Whose Walls Extend from Waco to Prague
[1/28/2020]
The Business Excellence Scholarship Team (B.E.S.T.), led by Dr. Marlene Reed, is hard at work all over the world. For the past several years, the group has been working locally to assist with business plans for the revitalization of Elm Avenue.
(FULL STORY)

Audio: Conversations With Creative Waco - Dr. Tyrha Lindsey-Warren
[1/24/2020]
KWBU (NPR): Featuring Marketing professor Tyrha Lindsey-Warren, this episode of Baylor Connections discusses her new Waco Family and Faith International Film Festival.
(FULL STORY)

Video: Baylor Entrepreneurship Program Secures Nationally Ranking for Another Consecutive Year
[1/20/2020]
Baylor Lariat: This video reviews the Entrepreneurship program's 11th consecutive year of being ranked in the nation's Top 10 Entrepreneurship programs.
(FULL STORY)

Baylor’s Online MBA, Nursing Master’s Program Move Up in U.S. News Online Rankings
[1/15/2020]
WACO, Texas (Jan. 15, 2020) – Baylor University online graduate programs that lead to a Master of Business Administration (MBA) and a Master of Science in Nursing (MSN) in Leadership and Innovation are moving up in the <i>U.S. News</i> 2020 Best Online Programs rankings released Jan. 14.
(FULL STORY)

A New Psychological Study Revealed the Best Time to Take a Break at Work
[1/13/2020]
Jewel 105FM: This article reviews the positive impacts of workday breaks according to the research of Management professors Emily Hunter and Cindy Wu.
(FULL STORY)

How Can a Christian Professor Witness at a Secular University?
[1/13/2020]
The Gospel Coalition: Economics professor Mark Kelly discusses how assistant professors can effectively witness to students in a secular university.
(FULL STORY)

Audio: Business Review - The Crossover Effects of Work and Home
[1/9/2020]
KWBU (NPR): Featuring Management professor Dawn Carlson, this episode of Business Review discusses crossover between work and home.
(FULL STORY)

Why You're Hurting Your Bottom Line If You Only Care About the Bottom Line
[1/8/2020]
Entrepreneur: Supervisors who have a "bottom-line mentality" are less effective and lose employee respect and productivity, according to research by Management professor Matthew Quade.
(FULL STORY)

Audio: Business Review - Valuing Audiences of Color
[1/2/2020]
KWBU (NPR): Featuring Marketing professor Tyrha Lindsey-Warren, this episode of Business Review discusses how marketers can, and should, value audiences of color.
(FULL STORY)

Moving Toward Disruption
[12/31/2019]
BizEd: Information Systems professor Cindy Riemenschneider serves on the Association to Advance Collegiate Schools of Business (AACSB) steering committee for a new affinity group to form best practices for business leaders to stay current in the latest technologies.
(FULL STORY)

9 Ways to Follow a Healthier Diet in 2020
[12/31/2019]
Consumer Reports: Marketing professor Meredith David is cited for her research in this article about successful eating habits throughout the New Year.
(FULL STORY)

Audio: Baylor Connections - Dr. Meredith David
[12/27/2019]
KWBU (NPR): Featuring Marketing professor Meredith David, this episode of Baylor Connections reviews her research on smartphone snubbing, successful diets and other insights.
(FULL STORY)

‘Edutainment’ May Be Key to Millennials Making Positive Health Changes
[12/24/2019]
Naturopathic Doctor News & Review: "Edutainment" leads to positive health-related changes among millenials, finds professor of Marketing Tyrha Lindsey-Warren.
(FULL STORY)

Audio: Business Review - Making an About-Face in Business
[12/19/2019]
KWBU (NPR): Featuring Entrepreneurship professor Matthew Wood, this episode of Business Review explains factors that cause entrepreneurs to pivot.
(FULL STORY)

Family and Faith Film Festival Makes February Debut
[12/18/2019]
Waco Tribune-Herald: Tyrha Lindsey-Warren, professor of Marketing, has founded the Waco Family & Faith International Film Festival, which premieres on February 6-8, 2020.
(FULL STORY)

Student Finds Mentor, Inspiration, at ColorComm Conference
[12/13/2019]
Baylor senior Havyn Colon was among 55 women selected from more than 300 applicants to be a 2019 ColorComm Fellow. Colon is a marketing major and film minor from Houston.
(FULL STORY)

Leading Scholars Offer U.S. Healthcare Reform Solutions Designed to Break Partisan Gridlock
[12/10/2019]
Two faculty members from Baylor University, Michael Richards and Forest Kim, authored an article in a special issue of Health Management, Policy and Innovation (HMPI) focused on articles about reforming the U.S. healthcare system with solutions designed to build bipartisan buy-in.
(FULL STORY)

Leading Scholars Offer U.S. Healthcare Reform Solutions Designed to Break Partisan Gridlock
[12/10/2019]
Cision PR Newswire: Economics professors Michael Richards and Forest Kim coauthored an article in Health Management, Policy and Innovation about bipartisan buy-in on U.S. healthcare reform.
(FULL STORY)

Baylor Business Hosts Fifth Annual Young Entrepreneur Awards
[12/9/2019]
Baylor’s John F. Baugh Center for Entrepreneurship & Free Enterprise hosted its fifth annual Baylor Young Entrepreneur Awards (YEA) Nov. 14-15, 2019. The program recognized high school student business owners and gave them the opportunity to network with Baylor faculty, students and business leaders.
(FULL STORY)

Fewer Americans Are Donating to Charity — and It May Have Nothing to Do With Money
[12/7/2019]
MarketWatch: Professors of Marketing James Roberts and Meredith David are cited for their research on charitable habits of religious versus non-religious people.
(FULL STORY)

Audio: Business Review - Alumni Affiliation: A Benefit or a Hindrance?
[12/5/2019]
KWBU (NPR): Featuring Accounting professor Owen Brown, this episode of Business Review discusses firms who hire former employees as auditors.
(FULL STORY)

Local Achievements: Dec. 6, 2019
[12/5/2019]
Waco Tribune-Herald: Tom Potts, Finance professor, was honored with the 2019 P. Kemp Fain Jr. Award by the Financial Planning Association.
(FULL STORY)

Baylor Team Wins National MBA Case Competition in Ethical Leadership
[12/3/2019]
The Hankamer School of Business hosted the 13th Annual National MBA Case Competition in Ethical Leadership Nov. 7-8. The competition was a part of the Dale P. Jones Business Ethics Forum and was comprised of 12 teams from university MBA programs across the nation.
(FULL STORY)

Teaching Economics Through Live Experiments
[12/2/2019]
Federal Reserve Bank of St. Louis: Economics professor Tisha Emerson discusses her research on the gender gap among those majoring in economics.
(FULL STORY)

Baylor Study: Fear of Missing Out (FOMO) Plus Social Media Connections Can Equal Happiness
[12/2/2019]
WACO, Texas (Dec. 2, 2019) – FOMO – aka the “fear of missing out” – can have a positive impact on well-being when it leads to social media use that increases social connections, according to a new Baylor University study.
(FULL STORY)

Family Businesses Recognized at Baylor Institute Event
[11/27/2019]
This article covers the Texas Family Business Awards' 30th anniversary banquet held in November at Baylor Business.
(FULL STORY)

What Are the Effects of Social Media in the 2010s?
[11/19/2019]
Baylor Lariat: Professor of Marketing James Roberts is featured in this article about the effects of social media on our lives.
(FULL STORY)

How to Confront Your Boss’s Sin
[11/18/2019]
The Gospel Coalition: Baylor Economics professor Mark Kelly offers three biblical principles for confronting workplace authorities acting without integrity.
(FULL STORY)

Baylor Honors Texas Family Businesses for the 30th Year
[11/18/2019]
Baylor University’s Institute for Family Business honored the 2019 Texas Family Business of the Year Award winners and finalists with a banquet on Nov. 8 at the Paul L. Foster Campus for Business and Innovation.
(FULL STORY)

Efficiency Kills Creativity: Here’s How to Be Innovative Anyway
[11/17/2019]
Forbes: A Baylor Management study finds that a hyper-focus on efficiency kills creativity in the workplace.
(FULL STORY)

Student-Run Investment Fund Distributes Money for Scholarships
[11/15/2019]
For 18 consecutive years, Baylor University’s student-managed Philip M. Dorr Alumni & Friends Endowed Investment Fund has provided generous contributions to student scholarships totaling over $2 million over its lifetime. This year, the Fund contributed $175,000 in support of student-athlete scholarships.
(FULL STORY)

Baylor Named a Top School for Entrepreneurship Studies by The Princeton Review & Entrepreneur
[11/13/2019]
WACO, Texas (Nov. 13, 2019) – Baylor University offers one of the nation’s top entrepreneurship programs for students who aspire to launch their own businesses, according to the latest rankings released by The Princeton Review and Entrepreneur magazine. Baylor’s undergraduate entrepreneurship program in the Hankamer School of Business moved up to No. 5 among the nation’s Top 50 Best Undergraduate Schools for Entrepreneurship Studies for 2020.
(FULL STORY)

The Princeton Review & Entrepreneur Name the Top Undergraduate & Graduate Schools for Entrepreneurship Studies for 2020
[11/12/2019]
Cision PR Newswire: Baylor's undergraduate Entrepreneurship program ranks 5th nationally in the new survey by The Princeton Review and Entrepreneur magazine.
(FULL STORY)

Baylor University’s Robbins Institute for Health Policy and Leadership Awards $27,000 at Healthcare Management Case Competition
[11/11/2019]
A student team from Trinity University took home first place and $12,000 in Baylor University’s 5th annual Robbins Case Competition in Healthcare Management October 25. Overall, Baylor awarded a total of $27,000 in the competition to individual students and student teams.
(FULL STORY)

Video: Baylor Finance Professor Awarded Prestigious Honor Within the Financial Planning Association
[11/7/2019]
Baylor Lariat: Finance professor Tom Potts received the highest and most prestigious recognition from the Financial Planning Association, the P. Kemp Fain Jr. Award.
(FULL STORY)

Audio: Business Review - Remote Psychology
[11/7/2019]
KWBU (NPR): Marketing professor Sara Perry reviews pros and cons of working from home in this episode of Business Review.
(FULL STORY)

Video: Good Question: What to Do When Someone ‘Phubbs’ You?
[11/7/2019]
WYTV (ABC): Featured in this story on "phubbing" (phone snubbing) are Marketing professors and subject-matter experts James Roberts and Meredith David.
(FULL STORY)

Audio: Evidence-Based Economics: What the Doctor Ordered?
[11/6/2019]
Mises Institute: Featured in this podcast episode about evidence-based economics and randomized trials is professor of Entrepreneurship Peter Klein.
(FULL STORY)

Baylor University’s Tom L. Potts, Ph.D., CFP Awarded the 2019 P. Kemp Fain, Jr. Award - Financial Planning Association’s Most Prestigious Honor
[10/31/2019]
The Financial Planning Association (FPA), the principal membership association for Certified Financial Planner professionals and those who support the financial planning process, announced Tom L. Potts, Ph.D., CFP as the recipient of the 2019 P. Kemp Fain, Jr., Award. Potts was honored at the 2019 FPA Annual Conference, held Oct. 16-18 in Minneapolis, Minn.
(FULL STORY)

Audio: Women in Economics: Tisha Emerson
[10/30/2019]
Federal Reserve Bank of St. Louis: Featured in this episode of The Women in Economics podcast is Baylor Economics professor Tisha Emerson who discusses her research on the gender gap in economics.
(FULL STORY)

Focus on Your Employees, Not Your Bottom Line
[10/30/2019]
Utah Business: A study from Baylor Business' department of Management found that employees withhold performance from supervisors who focus on profits over employee morale.
(FULL STORY)

Video: 4 Tips to Keep Smartphones From Ruining Your Relationships
[10/28/2019]
Money Talks News: Featured on this nationally syndicated consumer news program is research by professors of Marketing and smartphone experts James Roberts and Meredith David, who found that "phubbing" (smartphone snubbing) can damage romantic relationships and lead to depression.
(FULL STORY)

How to Stop Looking at Your Phone
[10/23/2019]
Vox: Professor of Marketing James Roberts is a featured consumer expert in this article offering tips to help people disengage from their smartphones.
(FULL STORY)

Applications Open for Ninth Annual Baylor New Venture Competition
[10/10/2019]
The John F. Baugh Center for Entrepreneurship and Free Enterprise is hosting its ninth annual Baylor New Venture Competition and is now accepting applications through November 1.
(FULL STORY)

Alumni Profile: Ron Welborn
[10/10/2019]
As a senior at Baylor, Ron Welborn (BBA ’98) was interested in real estate at a time when the industry was doing well. He now serves as Vice President of Development for Jackson-Shaw, a real estate development and investment firm in Dallas, Texas.
(FULL STORY)

Top Finishers of BBBD Sales Competition Announced
[10/9/2019]
Baylor’s Center for Professional Selling initiated the academic year with the Baylor Business Business Development (BBBD) competition, which is an experiential learning exercise focused on the pre-call planning and business development steps of the sales process. The competition engaged 70 competitors who established strategies for contacting prospective buyers and initiating contact with these buyers via telephone and email. Their goal in the process was to obtain a face-to-face meeting.
(FULL STORY)

The Headwinds Against Legalized Sports Betting
[9/30/2019]
The Christian Science Monitor: This article on the hidden costs of gambling quotes expert Earl Grinols, professor of Economics and author of "Gambling in Amercia: Costs and Benefits."
(FULL STORY)

How to Deal With ‘Sunday Scaries’
[9/22/2019]
Houston Chronicle: This article features the insights of professor of Marketing Sara Perry about the "Sunday Scaries" anxiety that people feel as the weekend nears an end.
(FULL STORY)

Norfolk Touts Benefits a Casino Would Bring but Studies Show They’re No Sure Bet
[9/22/2019]
The Virginian-Pilot: Professor of Economics and author of "Gambling in America: Costs and Benefits" Earl Grinols is quoted in this article about the economics of gambling as the city of Norfolk, Virginia considers a proposed casino.
(FULL STORY)

Multicultural Millennials Respond Positively to Health 'Edutainment'
[9/20/2019]
Science Daily: Positive health-related changes can be effected through "edutainment" among multicultural millennials, according to new research by professor of Marketing, Tyrha Lindsey-Warren.
(FULL STORY)

Edutainment' Can Lead to Positive Health-Related Changes Among Multicultural Millennials
[9/20/2019]
News Medical: "Edutainment" can lead to positive health-related changes among multicultural millenials according to a new study by Tyrha Lindsey-Warren, professor of Marketing.
(FULL STORY)

Multicultural Millennials Respond Positively to Health 'Edutainment'
[9/20/2019]
Phys.org: This research spotlight focuses on a study by professor of Marketing, Tyrha Lindsey-Warren, which found that "edutainment" can drive positive health-related changes among multicultural millennials.
(FULL STORY)

Audio: Business Review - The Power of Nines
[9/19/2019]
KWBU (NPR): Marketing professor Lora Tu explains her research on the sway of prices ending with a nine in this episode of Business Review.
(FULL STORY)

Multicultural Millennials Respond Positively to Health 'Edutainment': Baylor Research Says
[9/19/2019]
Science Codex: Featuring the research of Tyrha Lindsey-Warren, professor of Marketing, this article dives into her findings that "edutainment" is a powerful communications tool to inspire health-related changes among multicultural millennials.
(FULL STORY)

Multicultural Millennials Respond Positively to Health ‘Edutainment,’ Baylor Marketing Research Says
[9/19/2019]
WACO, Texas (Sept. 19, 2019) – Storytelling that educates and entertains – aka “edutainment” – is a powerful communications tool that can lead to positive health-related changes among multicultural millennials, according to a new marketing study from Baylor University.
(FULL STORY)


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