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Programs & Course Info

Marketing

The Baylor Marketing department offers a variety of learning opportunities each tailored to meet specific career goals. Within Marketing you can choose from five different program options, as well as the option to minor in Nonprofit Studies for non-business students.

  • Marketing Major

    This is our core Marketing Major. Choosing this option allows you to narrow your studies to your desired career goals in Marketing. You can combine courses from areas such as Marketing, Advertising, Consumer Behavior, or Professional Selling to become a generalist in Marketing Management. In addition to the core marketing major is the option to combine the major with a track in Nonprofit and Social Enterprise Marketing.
  • Nonprofit and Social Enterprise Marketing

    Nonprofit Marketing is a specialized track option within the marketing major, and is designed to prepare you to lead nonprofit organizations and for-profit social enterprise initiatives. Students are challenged to work with local nonprofits and large multinational organizations to use their business skills to help find solutions to pressing societal issues.
  • Professional Selling Major

    Professional Selling is a major offered within the Marketing Department that will equip you with core skills involved in selling, managing and growing long-term customer relationships. Additional focus is placed on sales force management and leadership, negotiating and strategic decision-making.
  • Sports Strategy and Sales Major

    The S3 program prepares students for careers as leaders in the business of sports. The S3 courses are taken as part of the Marketing major in the Bachelor of Business Administration degree. In the S3 program you may choose one of two parallel tracks, Analytics or Sales Leadership, that determine your internship and career with a company, agency, third-party rights holder, professional team or NCAA member.
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