Entrepreneurship & Corporate Innovation

Entrepreneur in Residence

Baylor Business Entrepreneurship & Corporate Innovation

About the Program

The Entrepreneur in Residence (EIR) program seeks to introduce outstanding entrepreneurial leaders to the students, faculty and staff of the Hankamer School of Business.

One of the oldest EIR programs in continuous existence, the Baylor EIR got its start in 1979 through an endowment from the Dr. Joseph F. Schoen, Visiting Professorship in Private Enterprise and Entrepreneurship.

The program employs a full-time on-campus EIR and invites visiting entrepreneurs to serve as speakers, competition judges, one-on-one advisors and mentors.

Faculty Profile - Reed

Full-Time Entrepreneur In Residence

The full-time EIR teaches three or more entrepreneurship classes; works one-on-one with students as they develop ideas, write plans or open businesses and mentors students through active engagement in Baylor entrepreneurship programs such as CEO, the Entrepreneurship Living-Learning Center, faculty partner programs, competitions and case studies.

Dr. Marlene Reed currently holds the position of full-time entrepreneur in residence. Dr. Reed teaches three entrepreneurship classes, accompanies the Baylor Business in Europe study abroad program, serves as Faculty Partner for the Entrepreneurship Living-Learning Center and leads the Baylor Entrepreneurship Student Case Writing Competition.

Visiting Entrepreneur in Residence

The visiting EIR program engages students through scheduled speaking events and keynote addresses. Visiting EIRs typically guest lecture in the classrooms, sharing their business experiences and lessons learned. These class sessions usually lead to spirited discussions which often spill over into small-group meals and workshops that follow.

As a result, students gain tremendous knowledge and encouragement, add to their growing network and occasionally gain an opportunity to continue with one-on-one mentoring. The entrepreneurs enjoy the engagement with students as well as the exchange of ideas with faculty and staff.

Recent visiting EIRs include:

Dr. Kasper Boon, a retired professor and Dean of the Dutch Open University and the University of Maastricht, on the Editorial Board for the Journal of Engineering Entrepreneurship, author of many Management, Entrepreneurship and Computer Science textbooks, serial entrepreneur, and the Innovation Coordinator for CRH plc, headquartered in Ireland, with operations in 35 countries, employing approximately 80,000 people at over 3,700 locations. Dr. Boon lives in Eindhoven, The Netherlands with his wife Elly.

Gary Keller, founder and owner of Keller-Williams Realty International, author of three nationally best-selling books; The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, and SHIFT: How Top Real Estate Agents Tackle Tough Times and visionary leader within the North American real estate industry. Headquartered in Austin, Texas, Mr. Keller also spends time working with students in the Entrepreneurship Living-Learning Center sharing his secrets to personal, business and financial success.

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