A native of Hudson, Michigan, Andrew Baker graduated with a Bachelor of Science in Graphic Design, Photography, and Ceramics from Indiana Wesleyan University. He completed his MFA in Graphic Design from Rochester Institute of Technology in Rochester, New York and received the prestigious presidential achievement award. His thesis, a collaboration with the Eastman School of Music, concentrated on developing a pedagogy using visual design metaphors to teach musical elements. Receiving critical approval, his work is published through Eastman and is incorporated in their Music Education curriculum.
Baker’s intellectual curiosity for encoding solutions that serve human needs began at a young age by learning to perform with the violin. Trained in the Suzuki method, he performed with the Hillsdale Orchestra, Traverse City Symphony Orchestra, Gatlin Brothers and the Lawton Philharmonic.
Before joining the faculty at Baylor University, he was founder of Pointeko LLC, an Overland Park Kansas Creative Agency, providing visual communications strategy, creative direction, and design for cultural, social, non-profit and business clientele.
An enthusiastic educator, Baker has taught at Washburn University, and chaired and established the graphic design program at Southern Nazarene University. As associate and tenured professor of art at Cameron University, he worked directly with colleagues to design and strengthen the assessment process and to develop appraisal instruments for the BA and BFA programs. In 2010, he was honored as Cameron University Professor of the year for his teaching and advancement of the University Mission.
He was President of the Oklahoma Southwest Chapter of AIGA, the professional association for design. This followed four years as the Education Director.
Trends come and go, offering little more than fashion with no story–designs with no substance. But designing with a purpose is power with a message. What I see and experience in everyday life is what inspires me to design and there is one underlying theme that I attempt to integrate my belief in the social responsibility of design.
My passion fuels my desire to create works in a variety of media including traditional, digital and a combination of both. I strive to achieve in my work elements that correlate together to make a strong holistic composition. All properties must work together to present an aesthetically effective piece. Just as our lives must be in balance, so must, line, shape, color and texture coalesce for a successful dynamic product solution.
I am the type of individual who cares strongly about my surroundings and cannot be happy unless I am impacting those around me in a positive way. This conviction is deeply rooted in my everyday routine and in my overall life. I want to touch the lives of others through my work as an artist and instructor. It is my desire in some capacity or another that you may find something personal in my work, which will provide a new perspective, enlightenment, or inspiration that you can apply to your life.