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Orange Strategy

As children we were in constant wonder-the dazzle of life provoking us toward discovery. And as we turned over rocks and stared at the stars, we found something surprising. We found a light glimmering in our hearts. The light of passion.

Orange is a path, a strategy with the intent to return to that glimmering, that passion, and to rouse it in the next generation. You can find the Orange Strategy in the color: combining the strength of two-red and yellow-for the brilliance of another, Orange.

So, an Orange thinker asks, "What if church leaders and parents synchronized their efforts to fuel wonder, discovery and passion in the next generation?" By combining the critical influences of the light of the church (yellow) and the love of the family (red) the Orange Strategy shows a generation who God is more effectively than either could alone.

From preschool to college, Orange draws on the elements of wonder, discovery and passion, infusing them into children, students and young adults. Why? To see God for who he is, to help young people see themselves the way God sees them, so that they can love others the way God does.

Sometimes church leaders think that by doing more and having more the results will be more. Bells and whistles are nice for trains, but young eyes have x-ray vision. They see through them. So we keep the framework light.

The Orange Strategy enlists Five Essentials to unite the church and family in a common ministry effort. These elements are the precursors to ministry success for the church and the family. Think of the Orange Strategy like a big fire poker. If you stoke up a fire, it burns brighter and longer. We stoke the fires of children and students with wonder, discovery and passion.