Baylor VP Stan Madden Returning To School Of Business

Dr. Charles S. Madden, vice president for university relations at Baylor University, today announced that he is stepping down from his administrative post effective Jan. 31 to return to full-time teaching in the Hankamer School of Business.
Dr. Madden, who holds the Ben H. Williams Professorship in Marketing in the School of Business, was appointed vice president for university marketing in March 1996 after serving for five months as interim director of public relations. He was named vice president for university relations in fall 1999.
"After seven years of faithful service as a Baylor vice president, my friend and colleague Stan Madden has decided to return to the School of Business, where he will pursue interests in leadership development, research, and teaching in the field of non-profit marketing," said Baylor President Robert B. Sloan Jr. "I am grateful for the important changes and improvements that he has made in a number of areas across the university, including enrollment management, public relations and public broadcasting."
Under Dr. Madden's leadership, Baylor's enrollment grew to record levels in both number and quality of students. He contributed to early discussions on Baylor's future that preceded the formulation of Baylor 2012, the university's 10-year vision. Dr. Madden also initiated the Baylor Success Center, which encompassed academic advisement, the office of access and learning accommodation, the registrar and career services. While serving as vice president he chaired the international board of the American Marketing Association in 1998-99.
"My original intent when I came over to the administration was to serve for about three years," Dr. Madden said. "The opportunity was both more interesting and challenging than I anticipated. It has now been seven years and my heart is still in the classroom. I appreciate the opportunity that Dr. Sloan has afforded me to be a practitioner while maintaining my academic identity."
Dr. Madden joined the Baylor faculty in 1983 as chair of the marketing department in the Hankamer School of Business. He later served the business school as associate dean for graduate programs.
Dr. Sloan announced that Larry D. Brumley, associate vice president for external relations, will provide interim leadership for the University Relations division, which includes public relations, alumni services, youth programs, university host, department of public safety, continuing education and career services. He will continue to serve as president of Brazos Valley Public Broadcasting Foundation, which operates KWBU-TV and KWBU-FM.