President Sloan Announces Realignment Of Executive Council Responsibilities

Sept. 10, 2002

by Larry D. Brumley

Baylor University President Robert B. Sloan Jr. today announced a realignment of responsibilities in his Executive Council, the senior leadership team for the university.

Effective immediately, Dr. Charles S. Madden, vice president for university relations, will assume responsibility for continuing education as part of the new Alumni Services initiative to create lifelong learning opportunities for Baylor graduates. The Enrollment Management area of the university, which includes admissions, student recruitment and financial aid, is now under the leadership of Marilyn A. Crone, vice president for human resources.

President Sloan said the realignment of these responsibilities is designed to leverage the skills of Madden and Crone in providing leadership in two key areas of the 10-Year Vision - enhancing the involvement of the entire Baylor family and attracting a top-tier student body.

"The importance of our new alumni services initiative requires a higher level of coordination and focus, which Dr. Madden will provide as part of his new responsibilities," Sloan said. "Ms. Crone's skills and interest in the area of leadership development among staff will be applied to a more intentional effort in student recruitment to attract outstanding student leaders to the university. Her financial background will also be important in this area of responsibility as enrollment management is critical to the financial viability of the university."

In July, Baylor created a new Alumni Services group, under the direction of Dr. Randy Lofgren, associate vice president for alumni services, to begin providing alumni networking, lifelong learning, conferencing and career services for alumni. Continuing education will be a complementary component to these new initiatives in providing a range of new programs that meet the professional and personal needs of alumni.

A former senior vice president with a predecessor of Bank of America before joining the university administration as vice president for human resources in January 1998, Crone holds a BBA and MBA from Baylor's Hankamer School of Business.

Madden was named vice president for university marketing in March 1996 and was later named vice president for university relations. He also serves as the Ben H. Williams Professor of Marketing in the Hankamer School of Business and is a former chairman of the board of the American Marketing Association. He joined the Baylor faculty in 1983 as chair of the marketing department after serving on the faculties of Texas A&M and Creighton universities.

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