Donation To Baylor AMA Proves 'Attitude Is Everything'

April 18, 2002

by Alan Hunt

An "enthusiastic attitude" has paid off handsomely for members of the American Marketing Association (AMA) chapter at Baylor University.

The group's assistance in ensuring the smooth running of Baylor's annual National Collegiate Sales Competition resulted in a $2,000 donation from the contest to help fund a trip by 11 chapter members to the national AMA convention in Orlando, Fla.

This will be the first time the Baylor AMA chapter has attended the convention, said Sarah Fuller, a senior marketing major from Plano and president of the Baylor chapter.

"AMA is excited about the opportunities at the convention to learn more about how to improve our chapter as well as the marketing industry," she said.

Dr. Terry Loe, professor of marketing and director and founder of the National Collegiate Sales Competition, said the AMA chapter members have assisted for the past three years in organizing registration procedures for the contest, assisting with and monitoring competition role-plays, videotaping the competitions and helping the competition run smoothly.

"They have made the event a very pleasant experience for all involved," said Loe. "Without exception, I receive emails, thank-you notes and phone calls praising the AMA students and their enthusiastic attitude."

Believed to be the only tournament of its kind in the nation, Baylor's National Collegiate Sales Competition has attracted teams from universities all over the country. Now in its fourth year, the two-day program is held at the Hankamer School of Business and is sponsored by Baylor's Center for Professional Selling.

Loe said the AMA members will help with further development of the contest and assist in the nationwide marketing of the event to past and potential sponsors, schools and faculty.

Fuller said the partnership has provided the AMA with real life marketing activities that are important to the marketing learning process. "We always study about how the sales profession is about building trustworthy and long-term relationships, but this time we have seen it happen first-hand," she said.

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