Gratitude, Not ‘Gimme,’ Makes for More Satisfaction, Baylor University Study Finds

  • materialism
    (iStockphoto)
  • tsang
    Jo-Ann Tsang, Ph.D.
  • James Roberts, Ph.D.
    James Roberts, Ph.D.
March 31, 2014

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WACO, Texas (March 31, 2014) — People who are materialistic are more likely to be depressed and unsatisfied, in part because they find it harder to be grateful for what they have, according to a study by Baylor University researchers.

The study — “Why are materialists less happy? The role of gratitude and need satisfaction in the relationship between materialism and life satisfaction” — appears in the journal Personality and Individual Differences.

“Gratitude is a positive mood. It’s about other people,” said study lead author Jo-Ann Tsang, Ph.D., associate professor of psychology and neuroscience in Baylor’s College of Arts and Sciences. “Previous research that we and others have done finds that people are motivated to help people that help them — and to help others as well. We’re social creatures, and so focusing on others in a positive way is good for our health.”

But materialism tends to be “me-centered.” A material outlook focuses on what one does not have, impairing the ability to be grateful for what one already has, researchers said.

“Our ability to adapt to new situations may help explain why ‘more stuff’ doesn’t make us any happier,” said study co-author, James Roberts, Ph.D., holder of The Ben H. Williams Professorship in Marketing in Baylor’s Hankamer School of Business.

“As we amass more and more possessions, we don’t get any happier we simply raise our reference point,” he said. “That new 2,500-square-foot house becomes the baseline for your desires for an even bigger house. It’s called the Treadmill of Consumption. We continue to purchase more and more stuff but we don’t get any closer to happiness, we simply speed up the treadmill.”

Study results were based on an analysis of 246 members of the department of marketing in a mid-sized private university in the southwestern United States, with an average age of 21. They took part in a 15-minute survey using a 15-item scale of materialism.

Previous research suggests that materialists, despite the fact they are more likely to achieve material goals, are less satisfied overall with their lives. They are more likely to be unhappy and have lower self-esteem. They also are more likely to be less satisfied with relationships and less involved in community events.

Meanwhile, those who are grateful are likely to find more meaning in life, previous research shows.

The study notes that ancient Greek philosopher Epicurus advised, “Do not spoil what you have by desiring what you have not; remember that what you now have was once among the things you only hoped for.”

Other researchers in the Baylor study include Thomas P. Carpenter, doctoral candidate in psychology and neuroscience at Baylor; Michael B. Frisch, Ph.D., professor of psychology and neuroscience at Baylor; and Robert D. Carlisle, Ph.D., formerly of the department of psychology and neuroscience at Baylor.

ABOUT BAYLOR UNIVERSITY

Baylor University is a private Christian university and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.

ABOUT BAYLOR COLLEGE OF ARTS & SCIENCES

The College of Arts & Sciences is Baylor University’s oldest and largest academic division, consisting of 26 academic departments and 13 academic centers and institutes. The more than 5,000 courses taught in the College span topics from art and theatre to religion, philosophy, sociology and the natural sciences. Faculty conduct research around the world, and research on the undergraduate and graduate level is prevalent throughout all disciplines.

ABOUT HANKAMER SCHOOL OF BUSINESS

Baylor University’s Hankamer School of Business provides a rigorous academic experience, consisting of classroom and hands-on learning, guided by Christian commitment and a global perspective. Recognized nationally for several programs, including Entrepreneurship and Accounting, the school offers 24 undergraduate and 13 graduate areas of study.

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