Baylor in the News

In the Spotlight

5/22/2015
May 22, 2015
New research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the focus of this The Huffington Post article addressing whether a model’s body size in an advertisement affects a consumer’s purchase. Roberts’ research found that marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience. The article is part of The Huffington Post’s “Social Science Made Simple” series. (Eric Eckert, Baylor Media Communications specialist, worked with the reporter to place this story. He covers faculty and research in the Hankamer School of Business.)

Research

5/22/2015
May 21, 2015
Those who marry in their late teens or early 20s are less likely to finish their education and more likely to earn less money and divorce, and Jeremy Uecker, Ph.D., assistant professor of sociology in Baylor’s College of Arts & Sciences, has done research to find out why. His study showed that the religion of adolescents shaped their marriage decisions while controlling for other factors such as income, race, gender, age and geography. Uecker also found that adolescents who are Mormon or conservative Protestant are more likely to marry early than other religious traditions. (Terry Goodrich, assistant director of Baylor Media Communications, covers sociology research and faculty.)
5/22/2015
May 21, 2015
An article focusing on research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, which found that marketers and advertisers who default to the “thin ideal” – the belief that thinner is better – could be alienating up to 70 percent of their audience. "Advertisers need to do a bit more research with their target market. They need to find out what these women are thinking, as related to body size,” Roberts said. (Eric Eckert, Baylor Media Communications specialist, placed this story. He covers faculty and research in the Hankamer School of Business.)

Baylor in the News

5/22/2015
May 20, 2015
Baylor serves as the headquarters for the ACM International Collegiate Programming Contest (ICPC), which recently concluded in Marrakech, Morocco. Known as the "Battle of the Brains," the ICPC serves as a proving ground for the top collegiate programmers, challenging them to solve a series of complex real-world problems in just five hours. Bill Poucher, Ph.D., professor of computer science in Baylor’s School of Engineering and Computer Science, serves as ICPC executive director. He is quoted in the story. "I am excited to see what these students will do with the mastery they've gained from this contest and from each other as they continue their academic and professional pursuits as ACM members," Poucher said. (Eric Eckert, Baylor Media Communications specialist, covers the School of Engineering and Computer Science.)

Faculty in the News

5/22/2015
May 20, 2015
In a comedy campaign to raise money for children and young people living in poverty, actress Anna Kendrick has cast herself in the role of “Indianna,” the female Indiana Jones, in a short satirical video. As controversy continues over gender equity in Hollywood, “The parody is clearly a response to the fact that so many people responded negatively to news of an all-female 'Ghostbusters' movie. It plays off people's fear that all of their beloved childhood icons will be changed into something else,” says Chris Hansen, associate professor and director of the film and digital media division at Baylor University. “But why shouldn't there be a 'Ghostbusters' movie with a female cast? I don't think there needs to be an agenda behind it. They're trying to make a funny movie, and they've assembled a cast of hilarious women with proven box office potential .... Would a female Indiana Jones be a good idea? Why not? The key, as always, is to make a good movie. If it's good, people will see it.” (Terry Goodrich, assistant director of Baylor Media Communications, covers film and digital media research and faculty.)
5/22/2015
May 20, 2015
Byron Johnson, Ph.D., co-director of ISR and Distinguished Professor of the Social Sciences, discusses the claim that Christianity is declining in the U.S. and the lack of evidence to support the claim. (Terry Goodrich, assistant director of Baylor Media Communications, covers research and faculty in Baylor’s Institute for Studies of Religion.)
5/22/2015
May 17, 2015
Comic opera “The Barber of Seville” by Goacchino Rossini will be presented by the Louisiana Opera company in June at the University of Louisiana at Monroe. Joining the production is conductor Jeffrey Peterson, Ph.D., assistant professor of voice in Baylor’s School of Music.
5/22/2015
May 11, 2015
Reports about the death of religion, rise of secularization and growth of atheism largely ignore facts or base conclusions on faulty research, according to Baylor scholars in Baylor’s Institute for Studies of Religion. Quoted is Gordon Melton, Ph.D., Distinguished Professor of American Religious History in ISR. “We've got a lot of people for whom 'religion' means, 'That thing I grew up with that my parents made me do.’ But many still pray or practice modern spiritual concoctions that look like religion to me." (Terry Goodrich, assistant director of Baylor Media Communications, covers ISR research and faculty.)

Students

5/22/2015
May 17, 2015
Ashlyn Murphy, who plans to attend Baylor University in the fall and major in biology, was honored as the Class of 2015 salutatorian at St. Luke’s Episcopal School graduation in Mobile, Alabama.
5/22/2015
May 9, 2015
Liberty Christian School senior Abbi Armstrong talks about how Liberty has prepared her to be successful both in and out of the classroom. Armstrong, who will attend Baylor in the fall, is the secretary of Liberty Christian’s National Honor Society, was selected as homecoming queen and carries a 3.99 GPA.
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