Baylor in the News

Research

2/10/2016
Feb. 9, 2016
With a growing number of baby boomers retiring and an increasing number of millennials entering the workforce, internal communicators must accommodate the shift with internal social media and the development of metrics to determine employee engagement, according to a study by Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor's College of Arts & Sciences. The study was published in Public Relations Journal. (Terry Goodrich, assistant director of Baylor Media Communications, pitched this story nationally. She covers research and faculty in the department of journalism, public relations and new media.)
2/10/2016
Feb. 9, 2016
Article cites research by Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer Business School, which found that women college students spend an average of 10 hours a day on their cellphones and men college students spend nearly eight. The study was published in the Journal of Behavioral Addictions. (Terry Goodrich, assistant director of Baylor Media Communications, pitched the story nationally in 2014. She covers interdisciplinary research.)

Baylor in the News

2/10/2016
Feb. 9, 2016
Baylor's Curb Learning Lab for Music and Entertainment Marketing was mentioned in an article about Mike Curb, a philanthropist and founder of the Mike Curb Family Foundation, which donates to many colleges and university programs. Curb is the donor behind the lab, which was dedicated in 2008 thanks, in part, to his $500,000 donation.

Faculty in the News

2/10/2016
Feb. 10, 2016
Blog by Marlene Neill, Ph.D., assistant professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences, in which she writes about her research finding that corporate communicators need to enhance their research skills and educate other colleagues about their domain beyond media relations. That study was published in the Journal of Communication Management.
2/10/2016
Feb. 7, 2016
VIDEO: Q&A with Paul Froese, Ph.D., associate professor of sociology in Baylor’s College of Arts & Sciences, about his new book “On Purpose: How We Create the Meaning of Life,” which deals with finding purpose and making moral progress.
2/10/2016
Feb. 9, 2016
This business column features Anne Grinols, assistant dean for faculty development and college initiatives in Baylor’s Hankamer School of Business, who advises job-seekers to avoid adding “multitasking” to their resumes. (Eric Eckert, Baylor Media Communications specialist, pitched this story idea nationally. He covers faculty and research in the Hankamer School of Business.)

Alumni

2/10/2016
Feb. 10, 2016
Robert Cresanti, J.D. '91, president and CEO of the International Franchise Association (IFA), is quoted in an article about VetFran, a program created by The Dwyer Group to make it easier for veterans to acquire a franchise business. VetFran was adopted by the IFA, which has helped more than 650 companies nationwide participate in the program. The IFA will honor VetFran at a convention later this month in San Antonio.

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