James Roberts, Ph.D.

James Roberts, Ph.D.

Americans toss out 140 million cell phones every year, discard 2 million plastic bottles every five minutes and have amassed a total credit-card debt of $850 billion as of July 2012.

An expert in consumer behavior, James Roberts, Ph.D., is the Ben H. Williams Professor of Marketing in the Hankamer School of Business at Baylor University. He has spent much of his professional career studying the "Dark Side" of consumer behavior. A primary emphasis of Roberts' research over the past decade has been the psychology of consumer behavior and more recently he has tread on sacred ground, conducting research on cell phone addiction in the U.S.

Roberts' book "Shiny Objects: Why We Spend Money We Don't Have in Search of Happiness We Can't Buy," was published in 2011 by Harper Collins. In Shiny Objects, he investigates whether money and possessions can, as promised by Madison Avenue, make us happy. One might be surprised by what Roberts has to share in his thought-provoking book about the world's love affair with shiny objects. The book also provides step-by-step instructions on how readers can step off the consumption treadmill and live lives of true meaning.

Roberts has written more than 65 journal articles and is often quoted in the news media including ABC World News Tonight, NPR, CNN, the New York Times, USA Today, Cosmopolitan Magazine, the Wall Street Journal, Reader's Digest, Yahoo! Finance, and U.S. News and World Report to name a few. He was also featured on the CBS Early Show in November of 2011. To view Roberts' interview about shiny objects and happiness on CBS click here.

Roberts received his bachelor's degree from the University of St. Thomas in Saint Paul, Minn., his master's degree in business administration (M.B.A.) from St. Cloud State University in St. Cloud, Minn., and his doctoral degree from the University of Nebraska - Lincoln.

To interview Dr. Roberts, contact Frank Raczkiewicz, 254-710-1964, or the Office of Media Communications at (254) 710-1961.