Baylor University
Will you be prepared to compete in the market and succeed on the job?



"I'll be prepared to be competitive in the job market because the professors have taught me convergent skills. I'll leave with the necessary writing, photography, video, social media and design skills I'll need to succeed."
Rachel Scott


"Learning the fundamentals in class and then experiencing those things at internships will give me the upper-hand during my job search after graduation."
Kathleen Judson


"I'll have a career portfolio bursting at the seams as evidence I'm ready for the real world."
Chelsea Nivens


Public Relations Sequence

In the Public Relations sequence (Sequence II), in addition to the basic university requirements, students beginning the program Fall 2009 or later* must complete:

30 hours of public relations and new media courses - 24 required, 6 elective

AND students must complete a minor or concentration (18 hours minimum, see below).

Required Public Relations Core – 24 hours

One course from: JOU 2303 Beginning Reporting and Writing, or JOU 3372 Writing For Media Markets
JOU 3325 Editing
JOU 3367 Public Relations
JOU 4368 Advanced Public Relations
JOU 4370 Public Relations Media Research
JOU 4371 Public Relations Media Programming
JOU 4380 Law and Ethics of Journalism              
One course from: JOU 3355 Media Photography I: Introduction, JOU 4325 Advanced Editing, or JOU 4340 Writing and Editing for On-Line Media

Journalism & New Media Electives - 6 hours

Students may mix and match from any of these sub-categories (these and other electives offered vary by semester):

Public Relations Electives
JOU 3366 Public Relations for Non-Profit Religious Organizations
JOU 3370 Public Relations Agency
JOU 3395 Public Relations Internship
JOU 4310 Media Management

Advertising Electives
JOU 3320 (MKT 3320) Advertising Procedures
JOU 3321 Advertising Copywriting
JOU 3322 Advanced Advertising Development
JOU 3394 Advertising Internship
JOU 4320 Advertising Management

Required Minor or Concentration

All students must complete a minor offered in another department of the College of Arts and Sciences or a concentration from a school outside Arts and Sciences. Requirements for a minor range from 18-27 hours, as determined by individual departments.

A concentration must be a minimum of 18 hours, at least nine of which must be upper level (3000/4000). A concentration must come from one of the following schools: business, education, engineering and computer science, or music, and must be approved by the department chair.

Students must earn a grade of "C" or better in journalism courses used for the major and in other courses used for the minor or concentration.

*Students beginning the program before Fall 2009 should refer to their Bearweb degree audit to verify their required courses as degree plans change.