The Baylor University Graphic Standards program encompasses the University's emblems, names, and logos.
These elements are registered with the Patent and Trademark Office of the United States and may only be used according to the guidelines provided or by expressed permission of Baylor University's Marketing and Communications division, Executive Associate Athletics Director for External Affairs, or the Office of Trademark and Licensing. The appropriate ® or TM mark must be included where provided.
Brief descriptions of the elements are below, while specific usage descriptions are found in the Graphic Standards site.
The Baylor University Institutional Mark
The Baylor University primary Spirit Marks
Baylor University Straight Spirit Mark
Baylor University Arched Spirit Mark
The Baylor University Secondary Spirit Marks
Baylor University Interlocking BU
Baylor University Bear Head
Baylor University Bear Paw