Baylor Graphic Standards
This guide to the Graphic Standards Program has been developed by a cross-functional committee representing academic, athletic, and administrative areas of the University, and it has been formally approved by the President's Office. The guidelines are to be applied to all uses of the Baylor marks, whether for advertising, signage, stationery, uniforms, vehicles, Web content or the countless other items that carry the Baylor brand to the world.
Baylor's visual identity distills the qualities that make the University unique, and it conveys this "brand" to the world. The promise of academic excellence, Christian commitment, and development and growth of a caring community-these and other attributes of the University come alive in a very real and meaningful way for thousands of people around the world when they see the University seal, the Baylor University wordmark, and other Baylor "marks."
Consistency in the way these icons are presented is important for a thriving institution that is growing in both quality and stature. A strong and consistent visual identity helps shape the way key constituents view Baylor, both now and in the future.
Along with the usage guidelines, you will find in the PDF document, and on the Download page, the actual logo and other "marks" that represent the University, as well as directions for how to obtain electronic versions of them for other uses.
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