| Date |
Episode Name |
Description |
Download |
| 11/01/2012 | Planning Unplanned Purchases | Often shoppers end up with more than they planned on buying at the grocery store. When it comes to how much they end up with at the check out, it all has to do with the store's layout. |
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| 10/25/2012 | Inside the Buyer's Mind | Companies are worried about customer satisfaction with the product they've purchased, but what about the process? Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy. |
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| 10/18/2012 | Little White Lies | Why do some employees stretch the truth, using intentional deceptions which may even be harmful, to give them an advantage in the workplace? |
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| 09/13/2012 | A Shopper's Journey | An explanation of omni-channel retailing - a more integrative marketing strategy companies are seeking out to capture consumers' business, resulting in a more seamless experience from the customer's perspective. |
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| 09/06/2012 | Time Poverty | Time is important to our happiness. When we perceive that we don't have enough time that increases our stress, our tension level and our dissatisfaction with life. For children, this can often result in kids becoming more materialistic. |
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