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Marketing
Program Overview
The Online Master of Business Administration with a Concentration in Marketing is designed to give you a deeper understanding of advertising, branding, communications and consumer behavior. Taught by our experienced faculty, this program provides a foundation in advanced business administration while focusing on the marketing skills you need to help virtually any business succeed.
Explore the leading theories, models and marketing tools to make better branding decisions and learn how to plan and evaluate branding strategies. Our courses provide a forum for students to discuss what they are learning and ways to apply the principles being taught. By earning your Online MBA—Marketing Concentration, you'll add tremendous value to your personal brand and position yourself for a variety of careers.
Learning Outcomes
- Make better marketing and business decisions in the face of ambiguity.
- Understand the synergies within marketing from strategy to brand to measurement of strategy and brand initiatives.
- Develop effective marketing strategies and be able to measure the effect of those strategies.
- Understand integrated marketing communications and how to effectively use mass, digital and personal channels of communication.
Career Outcomes
- Marketing Director
- Brand Manager
- Senior Marketing Analyst
- Product Manager
- Market Research Analyst
- Digital Marketing Manager
Courses
In order to earn an Online MBA degree in Marketing, students must complete 42 credit hours. Below you will find the required core courses you must take for the Marketing concentration:
ACC 5320 | Managerial Accounting |
ECO 5340 | Economic Tools for Management Decision Making |
FIN 5360 | Seminar in Corporate Finance |
MGT 5310 | Management of Organizational Behavior |
MGT 5320 | Manufacturing and Service Operations |
BUS 5385 | Strategic Management |
MIS 5355 | Management of Information Systems |
QBA 5330 | Business Analytics for Decision Making |
ACC 5305 | Financial Reporting and Analysis |
Concentration (Complete All) | |
MKT 5310 | Seminar in Marketing Strategy |
MKT 5340 | Strategic Brand Management |
MKT 5360 | Marketing Analytics |
MKT 5380 | Crisis Communication Management |
Communication (Choose 1) | |
BUS 5360 | Communicating with Data |
BUS 5390 | Management Communication |
MGT 5340 | Negotiation and Conflict Resolution |
Total Hours | 42 |