Keller Center for Research

Browse Archives by Author: Mark B. Houston

Transformational Relationship Events
Colleen M. Harmeling, PhD, Robert W. Palmatier, PhD, Mark B. Houston, PhD, Mark J. Arnold, PhD, and Stephen A. Samaha, PhD

Every relationship has moments that define the expectations and feelings of the individuals in that relationship. Business relationships are no different. Specific events act as fundamental building blocks of those business relationships and are essential in shaping the relationship development.

Do Your Customers Really Want A Relationship With You?
Christopher P. Blocker, PhD, Lance A. Bettencourt, PhD, Mark B. Houston, PhD, and
Daniel J. Flint, PhD

"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?

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