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Browse Archives by Author: Mark Tarro

INSIDER: How Technology is Changing the Sales Environment
[3/1/2013]
Jacob Christie, MBA Candidate; Andrea Dixon, PhD; Curtis Schroeder, MBA Candidate; Mark Tarro, MBA Candidate; and Dennis Thé, MBA Candidate
In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the..

INSIDER: Using "Power Questions" to Improve Your Business
[3/1/2013]
Mark Tarro, MBA Candidate
Questions are a part of our everyday life and we can often overlook the importance and power of questions we ask. This is often because the person being asked..

INSIDER: Blogging and Chatting to Promote Your Business
[12/1/2012]
Mark Tarro, MBA Candidate
Promotion and lead generation are two essential functions for a successful real estate agent. However, many agents lack the time and financial resources to promote..

INSIDER: Challenge the Common Sales Conceptions
[6/1/2012]
Mark Tarro, MBA Candidate
Today's customers are savvier than ever before, largely thanks to growing accessibility to information through technology. Selling to these customers has become a challenging..

INSIDER: Establishing an Effective Search Engine Marketing Campaign
[12/1/2011]
Mark Tarro, MBA Candidate
Whether a consumer knows it or not, using a search engine to browse content on the Internet automatically engages him with the world of Search Engine Marketing (SEM)..


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