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Christophe Fournier, PhD

Keller Center for Research

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Christophe Fournier

Christophe Fournier, PhD

International Expert Contributor - France
Professor of Marketing
Montpellier 2 University, France

Email | CV | LinkedIn

Dr. Fournier's research focuses on the management of the sales force: interaction with direct marketing, ethical climate and performance sellers, role of competition in the commercial motivation, and the perception of time and business performance. Another theme of his research focuses on e-commerce: drafting commercial emails, segmentation, attitude towards sites.

Dr. Fournier works in various research communities, particularly with American colleagues in the Hankamer School of Business at Baylor University (Waco, TX).


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